If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.

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• ICUC

Full Episode Details

What's Delta Vacations' formula for social media success? It turns out that Arielle Berlinsky and her team don't follow a strict formula, but that's part of what makes their content so fresh, exciting, and engaging.

Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content.

Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?

In This Episode:

• 2:05 – What Arielle's role involves

• 3:33 – How Delta Vacations' social content inspires different audiences

• 5:16 – Arielle's approach to different audiences

• 7:20 – How Delta Vacations uses its audience's content

• 8:37 – How Delta Vacations still sees success on Facebook

• 9:56 – Where Delta Vacations' content fits into travel plans

• 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals

• 15:50 – Arielle's advice for keeping social fresh in corporate marketing

• 19:00 – Arielle's approach to personal branding on LinkedIn

• 23:58 – Should you throw out the formula on social media?

• 29:24 – The final two questions

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Arielle on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.