Delusion By Design

Hasan X runs a media company that is leading the way for how business and entrepreneurship content is produced on YouTube Starting out with a gaming channel in his early teens and eventually identifying as the “YouTuber who makes great videos that don’t get views”, he eventually made a pivot that changed everythingHe’s now worked with some of the biggest brands in his space and is completely revolutionising the approach and standards the genre has for content creationWe explored his journey, the identity shifts he went through, and the different steps he took to carve a lane of his own with his company.Subscribe To Antonio’s Newsletter:https://antonio-amaral.kit.com/0c6226e34eConnect with Antonio:IG: https://www.instagram.com/antoniolfamaral/ Connect with Hasan:YT: https://www.youtube.com/@Hasan_XIG: https://www.instagram.com/hasanxfilms/Timestamps:00:00 - Trailer01:12 - Intro02:15 - Becoming The Mr Beast Of Entrepreneurship04:10 - How Hasan Started With Big Production08:10 - What It Means To Make YouTube History10:07 - What Hasan Optimises For In Life12:20 - Hasan’s Journey So Far16:06 - The Advantage Of Starting YouTube Early17:20 - Street Interviews & Cold Approaching People19:58 - How Hasan’s Identity As A YouTuber/Business Owner Developed21:58 - Dealing With His Lowest Moments23:30 - Not All Views Are Equal25:00 - Lessons From Making Videos With Young Entrepreneurs28:12 - How Hasan Realised The Lane He Wanted To Be In31:24 - Developing A Love For YouTube34:23 - Comparison To Others39:36 - Suffering & Dealing With Loss40:59 - The Art vs Science of YouTube45:43 - Engineering Short Form Content Out Of Long Form Content48:10 - How To Make Formats That Make The Millions Of Dollars52:30 - How To Identify Content Worth Making 53:40 - How To Approach Creating A Model No One’s Had Before56:44 - Understanding How Entrepreneurs Can Make Content Worth Making59:10 - What It Takes To Become A Creator1:02:30 - The Traits Entrepreneurs Who Make Good Content Share1:05:45 - Advice To Himself & Hasan’s Message To The World

James B is a football journalist and content creator who has built his dream career in one of the most competitive and volatile spaces on YouTube.Having spent 5 years at AFTV, where he got to work in and understand the world of football media from the inside, he made the decision to step away and build his own platform, The Goonerverse .He took a concept he developed during his master’s program that was originally something completely different and repositioned it into a vehicle through which he could work for himself while practising the type of journalism he actually wanted to be doing.We dug deep into his experience and his views on football YouTube, what it takes to stand out in a crowded space, and the mindset he developed to back himself and build something of his own without having everything mapped out from the start.

Isaac Okoro-Maduka is a university dropout who built a business generating six-figure months by aligning his identity, conviction and actions behind one clear vision.Growing up in a small flat in East London, Isaac always knew he wanted more. After experimenting with countless side hustles and getting into sales at a young age, he eventually found a model he could truly scale.In our conversation, he explains why you have to transform through multiple versions of yourself to become capable of achieving what you set out to do and how the risks he took left him with no option but to make it work.We unpack the mindset shifts that helped him separate noise from signal, the role identity played in his growth, and why he believes delusion is a prerequisite for extraordinary results.

Milan is the host of A Stream of Consciousness and a thinker who explores the overlap between entrepreneurship, spirituality and self-mastery

A journey that started selling sweets in school took him through building multiple businesses, including building a multi-seven-figure e-commerce brand and opening a restaurant in London. 

At 23, despite his financial success, he followed his intuition to walk away from the path he had built. He reached an inflection point where he realised he wasn’t climbing the mountain he wanted to climb and pivoted entirely. From that point, he’s gone down a road of pursuing alignment through the work he’s put out initially under the Untethered brand, and eventually on @bymiilan

In this episode, we unpack Milan’s journey from young entrepreneur to self-mastery content creator, the idea that the inner world lays the foundations for external success, and the principles he’s distilled through his research and work

We explore conviction, ego, identity shifts, consciousness, the balance between logic and intuition, and what it truly means to build inner mastery. 

This conversation moves between these different aspects not as abstract concepts, but as practical tools for navigating ambition without losing yourself in the process. 

Joshua Agbisit is a six-figure business owner and consultant who is becoming one of the most recognisable voices in personal branding.From being an editor just beginning to break through during his first appearance on Delusion By Design to where he is today, Josh has completely changed the trajectory of his life.When we last spoke, he was earning between $2,000 and $4,000 a month as an editor. Today, he runs a leveraged consulting business, has escaped trading time for money, and operates with clarity around who he is and where he’s heading.In this episode, we walk through the full story of that transformation — how he moved through his lowest moments, came out stronger on the other side, and stacked every skill he developed over the years to build something sustainable.Josh also breaks down the role that proximity, experience, and obsession played in his biggest breakthroughs, alongside the mindset and identity shifts that allowed him to reinvent himself and the direction of his life.

Hassan Chattha is a sales coach and entrepreneur who went from delivering pizzas to fund his agency to building a million-dollar business coaching and placing sales teams.After hitting his lowest point in 2020, Hassan began searching for a way out — experimenting with online business models, failing repeatedly, and eventually finding his way into sales. What followed was a rapid rise: closing his first deals with no formal training, hitting a $10,000 month early on, and realising he had found the skill that would change his life.Today, Hassan has coached hundreds of sales reps, helped build eight-figure sales teams, and worked with companies to dramatically increase their revenue. By turning insecurity about his financial situation into fuel, he found an avenue that allowed him to completely change the trajectory of his life.In this episode, we dig into Hassan’s journey — from insecurity and self-doubt to delusional confidence, from early failures to first wins, and from sales rep to educator. We explore how he developed elite sales skills so quickly, how sales reshaped his identity, and what it really takes to build a life around mastery and conviction.Subscribe To Antonio’s Newsletter:https://antonio-amaral.kit.com/0c6226e34eConnect with Antonio:Newsletter: https://antonioamaral.substack.com/IG: https://www.instagram.com/antoniolfamaral/ Connect with Hassan:YT: https://www.youtube.com/@hassanthecloser/videos IG: https://www.instagram.com/goatofsales

Alex Moneypenny is a football content creator who built a full-time career making long-form Arsenal videos on YouTube. In just three years, he grew The Different Knock to over 100,000 subscribers and carved out a niche in the football video essay space.Originally training as an actor in Bournemouth with dreams of the West End, Alex eventually realised that path wasn’t for him. After a running an Arsenal podcast for a while with a friend, he picked up a camera to create deeper, more thoughtful video essays about the club he grew up watching - and everything changed.Since then, he’s grown a massive audience, become a full-time creator, and appeared on major platforms like the BBC and Sky Sports, working alongside respected voices in football media.In this episode, we break down Alex’s journey to becoming a full-time football creator, how his acting background shaped his storytelling, the mindset shifts that helped him grow, and what it took to build a life around doing what he loves.

YouTube Expert Linden Chasteen sits down to unpack what it takes to create a wildly profitable channelHe’s been able to generate over $30 million for his clients through the strategies he implementsWe go through what it takes to succeed on the platform and particularly how info-product creators can take their earnings to the next level

Linden Chasteen is a YouTube growth strategist who has generated over $30 million in sales for his clients by mastering how to turn video content into revenue streams for info-product creators.

Currently operating from Thailand, Linden’s  journey began with a YouTube obsession that saw him wanting to be a creator, which developed into a deep understanding what makes channels not just popular, but profitable. 

After transitioning from creator to strategist, Linden discovered that most YouTube experts focus on vanity metrics while he developed systems that convert viewers into paying customers. 

Rather than chasing viral moments, he's built a methodology for sustainable, profitable growth in the competitive info-product space.

In this episode, we explore Linden's transformation from YouTube enthusiast to million-dollar strategist, the mindset shifts behind his success, and the lessons from helping others turn expertise into thriving businesses through strategic video marketing.

Connect with Antonio:

Newsletter: https://antonioamaral.substack.com/

IG: https://www.instagram.com/antoniolfamaral/ 

Connect with Linden:

YT: https://www.youtube.com/@lindenchasteenbiz

YT Growth: https://www.youtube.com/@amplifyviews 

IG: https://www.instagram.com/lindenchasteen/ 

Linden’s Book ‘YouTube Growth Made Simple: How to Grow Your Channel to 100,000 Subscribers’: https://amzn.eu/d/0NEVqZT 

Linden’s Free YouTube Scripting Guide: https://antonio-amaral.kit.com/3fdaa7c815 

Bernardo is a 24-year-old Portuguese entrepreneur who has built a 7-figure business in a space that very few people his age have thought to operate inHaving graduated from a top university and set his sights on working in the investment management space, he quickly realised that wasn’t what he wanted out of life. He worked at a start up while at his corporate job and eventually quit altogether, leaving the UK to head back to live with his parents in Portugal as he set up his business. Over the last 5 years, he’s been on a journey that saw him unite the different experiences and exposure he had to create a business that has seen him start to realise his entrepreneurial potential - Avalanche CapitalThere, Bernardo and his team help start ups, VCs and others raise capital through their network and outreach systems. The business has made him over 7-figures in profit, but above all, given him clarity and insights - all of which he shares on this episode. Connect with Antonio:Newsletter: https://antonioamaral.substack.com/IG: https://www.instagram.com/antoniolfamaral/ Connect with Bernardo:YT: https://www.youtube.com/@Bernardo.malmeida IG: https://www.instagram.com/bernardo.malmeida/