Could we reduce the environmental costs of eating meat? Could we make it cheaper, or healthier? Would you do it by feeding livestock differently, or through different farming practices?
George Peppou asks; "why not start from scratch?"
Vow is a Sydney-based startup that grows real meat, from animal cells, in a lab. They're not just sticking to beef, either. They have their own bio-bank, brimming with all sorts of species that just might taste better than what we normally eat.
Join us as George talks us through the problems with the current food production system, how Vow does things better, whether vegans could one day eat meat, and how to make strawberries fizzy.
Check out Vow below
Vow (vowfood.com)
Vow (@itsjustvow) / Twitter