By Blend
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency.
Our show focuses on breaking the mo
The podcast currently has 43 episodes available.
In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns.
From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights.
If you’re running paid search ads, this is a must listen episode. We break down the entire audit process to help you maximise your ROI and achieve real business impact.
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In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year.
We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line.
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Looking to improve demand generation in your business, but not sure where to start?
In this episode of Demand Decoded, we strip things back to basics and explore a comprehensive approach to enhancing demand generation across all stages of the buyer journey.
From initial demand creation to final conversion, tune in for practical, actionable advice on improving demand gen.
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While podcasts are popular in B2B marketing, few drive real business impact.
Join us on Demand Decoded as we reveal the formula for effective B2B podcasts.
Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), shares insights on:
Whether you're considering starting a podcast or looking to improve an existing one, this episode provides valuable guidance.
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Is your marketing budget being split effectively?
In this episode of Demand Decoded, we tackle a widespread challenge in marketing...
Balancing short-term results with long-term growth.
We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustainable success.
Join us live to learn how to optimise your marketing budget for both immediate impact and lasting success.
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Is it possible to use both inbound and outbound effectively, at the same time?
In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets.
We discuss:
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Is demand generation really more effective than lead generation?
Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches.
But thanks to research from HockeyStack, we now have clear data showing the differences in performance.
In this episode of Demand Decoded, we analyse lead generation versus demand generation using Hockeystack's report. The data reveals the huge differences between these strategies.
This is a must-listen episode if you:
We dive into the data and numbers so you can make an informed decision for your marketing efforts.
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A few days ago, a major leak exposed Google's internal Search Ranking documents, revealing over 14,000 potential ranking attributes. This unprecedented look into Google's algorithm has sent shockwaves through the marketing and SEO community.
Google search is one of the world's most secretive, closely-guarded algorithms. There has never been a leak of this magnitude in its history, so it's no wonder everybody is talking.
In this episode of Demand Decoded, Dan Stillgoe examines how this leak occurred and assesses the legitimacy of the data. He also discusses the key takeaways for B2B marketers based on these leaked insights into Google's ranking factors.
Get an in-depth analysis of this significant leak and understand what it means for your SEO strategy. This timely episode provides a rare glimpse into Google's closely guarded ranking processes.
Reference documents:
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Want to drive real demand with LinkedIn Ads?
LinkedIn is the go-to social platform for most B2B companies, offering a direct line to your target audience. But, for many reasons, lots of businesses running ads on LinkedIn struggle to see tangible results.
In this episode of Demand Decoded, we cover proven strategies to effectively advertise on LinkedIn and leverage this powerful B2B platform.
Tune in to learn how to maximise the impact of your LinkedIn ads.
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Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences.
But, with the rise of other content mediums and channels, the role of blogging has evolved.
In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering:
- The speculated decline in search
- The changing role of blogs in the buyer journey
- The impact of AI on blogs and search engines
- Effective ways to leverage blogging today
If you're wondering whether to continue blogging or where to focus your efforts, tune in to learn what’s best for your content strategy.
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The podcast currently has 43 episodes available.