Your website influences every deal you close - yet most businesses still don't create a strategy for it.

In this episode of Demand Decoded, we'll explore how to create a website strategy that will transform your website from a static resource into a strategic tool that actively drives pipeline and revenue.

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We're back at it again, sharing what's actually working in B2B marketing for 2025. Based on real results from us, our client campaigns and insider insights from our network of marketers, we break down the strategies you can't afford to miss next year.

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This live strategy session focuses on paid ads in demand gen. We discuss:

• How to decide which channels you should be using
• Best practices for paid ads in B2B demand gen
• How to measure what's effective in your own business

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Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? 

While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately. 

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Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth.

We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create a thriving demand gen engine thereafter.

We also had some great questions and insights from the audience.

Click here to register for the next session (paid ads special). 

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In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers.

Tune in for a deep dive into the current state of marketing, emerging trends, and the challenges facing today's industry professionals. 

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This episode is a recording of Dan's talk hosted by Metadata's Demand Community.

SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically.
In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO and LinkedIn ad efforts.

You'll learn a proven SEO approach to increase discoverability and an integrated strategy with LinkedIn ads to drive high-intent conversions from your target audience.

By the end of this talk, you'll have actionable advice on how to drive demand and grow your pipeline using these two essential marketing channels.

Watch the recording here to see the slides.

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In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns.

From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights.

If you’re running paid search ads, this is a must listen episode. We break down the entire audit process to help you maximise your ROI and achieve real business impact.

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In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year. 

We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line.

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Looking to improve demand generation in your business, but not sure where to start? 

In this episode of Demand Decoded, we strip things back to basics and explore a comprehensive approach to enhancing demand generation across all stages of the buyer journey.

From initial demand creation to final conversion, tune in for practical, actionable advice on improving demand gen.  

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