Demand Decoded: Marketing, Demand Generation & Business Growth

Are you producing content but not seeing the results you expected? 

It's time to re-evaluate your content distribution strategy. 

While it's true that 'content is king', your distribution powers it. 

In this episode of Demand Decoded, we delve into the vital components of content distribution to help you get the most out of your content creation efforts. 

We cover: 

• The essential channels you should be leveraging to distribute your content effectively in the B2B landscape. 
• The content formats that resonate with B2B audiences and drive engagement and conversions. 
• The framework that's helped us generate dozens of monthly inbound inquiries through content distribution. 
• How to measure and track the success of your content. 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

Quick note on this episode: This is not a podcast to promote Blend, or tell you to sack your current agency. We're talking about how to maximise everything from your current agency, and how to foster great relationships with new partners. 

Here’s the thing: you might hold the keys to supercharge your agency's impact!

You can often make many simple changes to maximise the impact you get from your marketing agency.

In this episode of Demand Decoded, we’re going to be discussing how you can extract as much value from your marketing agency as possible.

We’re bringing insights from an agency perspective, covering what helps our customers get the most out of us.

We'll discuss how to:

• Improve communication with your agency.
• Enhance transparency and clarity with your agency.
• Get alignment between your agency and organisation's long-term goals.
• Encourage collaboration between your in-house team and your agency.

Whether you consider your agency an extension of your team or rely on them for specific campaigns or specialities, we'll give you the tools to make the most of your partnership.

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

Your homepage is the single most important page on your website.

It's usually the most visited page by new and returning users, playing a major role in your website experience.

Yet, deciding what to put on it can be tricky. It's easy to overload with information, replicate content from other pages, and miss your target audience's needs.

In this episode of Demand Decoded, Phil combines research and practical experience to talk through the critical elements that every website needs on its homepage.

By integrating these elements, you can create a homepage that caters to your buyers throughout their journey and maximises high-intent conversions.

Tune in to revamp your website's homepage and provide the best experience for your buyers.

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth? 

In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing. 

We cover:

•  The most significant changes in B2B marketing over the past 10-15 years. 
• How HubSpot has adapted in response to these changes. 
• Key strategies that are currently driving success for HubSpot. 
• Insights into the future of B2B marketing and the prime opportunities for marketers moving forward. 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

Lead generation is no longer an effective B2B marketing strategy, and it hasn’t been for some time. 

Since the surge in popularity of inbound lead generation in 2010, a significant evolution has taken place – particularly in buyer behaviour, which has been a driving force behind this shift. 

Yet, despite these huge changes in buyer behaviour, many B2B marketing teams are sticking to the same old lead generation techniques from over a decade ago. 

But let's be real – this just don't cut it anymore when it comes to captivating an audience and delivering real business results. And data is there to back it up. 

In this episode, we going to discuss why marketers need to ditch the outdated inbound lead generation playbook and focus on inbound demand generation to fuel business growth. And crucially, we cover practical insights to help you make this transition seamlessly and effectively. 

Tune in to discover: 

• How to prove that your lead generation is failing   
• How to navigate the gap between your leads and buyers 
• Why inbound demand generation is the most effective method for converting today’s buyers 
• How to make the switch from lead generation to inbound demand generation at a strategic level 
• What the switch means from a tactical level 
• How to measure the success of inbound demand generation 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

For most B2B companies, your website is the main source of opportunities. It’s where modern buyers engage in self-service research and make crucial decisions.

But are you capitalising on its potential?

In this episode of Demand Decoded, we discuss the strategies and tactics you can use to stop leaving money on the table and start converting more high-intent leads through your website.

We dive into the art of user experience and conversion strategies that will transform your website into a powerful demand-generation engine.

Discover how to maximise your current website's traffic, engage visitors effectively, and increase high-intent form submissions.

From implementing intuitive user journeys, to form placement, and page layout, we equip you with strategies you need to capture more demand through your website.

Get ready to unleash the full potential of your website 🚀

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

As buyers continue to place less trust in traditional marketing approaches, they increasingly turn to the advice and recommendations of their connections and peers.

To adapt to this evolving consumer behaviour, forward-thinking brands embrace community building to establish powerful brand connections.

In this episode of Demand Decoded, we’re joined by Katie Ray, an experienced B2B community expert.

Together with Katie, we explore the strategies and insights necessary to construct a high-impact B2B community that drives tangible business outcomes.

Resources:

• Join the DEMAND community
• Connect with Dan on LinkedIn
• Connect with Katie on LinkedIn

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

It's no secret that buyers these days prefer to opt-out. It seems like most of them would rather not receive any marketing communications if given the choice. 

So, as a marketer, you might be wondering how on earth you can effectively communicate with them. 

In this episode of Demand Decoded, we explore the shift in marketing strategy that will empower you to navigate the opt-out landscape with finesse. We'll discuss the importance of embracing a mindset of respect and empathy for buyers' desire to remain anonymous and opt out of most communication. 

Gone are the days of relentlessly pursuing opt-ins. Instead, we'll introduce you to innovative strategies that attract and engage today's buyers without relying on traditional opt-ins. 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

Buyer preferences have changed.

In a rapidly evolving landscape, traditional marketing methodologies like inbound marketing, outbound marketing, and lead generation are no longer effective.

To succeed in this new era, marketers must adopt innovative strategies that align with the preferences and behaviours of today’s buyers.

Introducing: Inbound Demand Generation!

This one-off episode offers marketers and revenue professionals a unique opportunity to learn why this buyer-centric approach should power your marketing. By seamlessly combining the principles of inbound philosophy with the delivery of demand generation, it unlocks the true potential of marketing in the buyer-lead age.

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat. 

But could there be a way to get a better return on your ad spend? 

The key lies in breaking free from the siloed approach to advertising that focuses on just one channel. To truly make an impact on your entire audience and guide them through the purchasing journey, you need a combined strategy that encompasses multiple PPC channels. 

LinkedIn and Google are the go-to advertising choices for B2B, but they're often used independently, resulting in fragmented efforts and mixed messaging. 

By leveraging the power of LinkedIn and Google together, you can amplify your message and reach your ideal target audience at critical stages in their journey. 

In this episode, we discuss: 

• Why investing in LinkedIn and Google Ads is essential for B2Bs. 
• The unique purpose and strengths of each channel. 
• How to combine both platforms to create a comprehensive and integrated advertising campaign. 
• Insider tips and strategies for setting up LinkedIn campaigns that generate demand. 
• Expert advice on capturing and converting demand effectively through Google Ads. 
• Don't miss out on this incredible opportunity to transform your B2B PPC strategy. 

Click here to get your free AEO visibility audit

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.