In this episode I shatter the misconception that you must do lead gen in order for your demand gen efforts to be successful. I explain that the differences are in the fundamentals and showcase an example between Apple iPhones vs Dyson vacuum cleaners. 

Today's episode, Janelle is featured on the Pipeline Meeting podcast to talk about all things startup and startup marketing. We dive into how marketing catapults start-ups when hired before sales and ways to identify when to hire demand gen. 

Link to Pipeline Meeting Podcast: 

Apple: https://podcasts.apple.com/us/podcast/demand-gen-strategy-with-janelle-amos-at-elevate-growth/id1527504842?i=1000584471724

Do you have a successful go-to-market plan? Before you jump to say "yes", in this episode we dive into the difference between a tactical and strategical approach. The lack of having a strategic component is where most GTM plans fail which leaves their teams confused, misaligned, or worse... irrelevant.

Listen to it on Metadata.io's site: https://metadata.io/resources/demand/build-a-successful-gtm-plan/ 

By popular request, I broke down 13 mistakes to avoid when migrating from a lead gen to demand gen motion. What are things you should do first? How should you approach the board of directors will this change? When to seek internal alignment? How to crawl, walk, run to a demand gen motion. All of this and more is covered in today's episode. 

In addition to creating an amazing strategy and having a deep understanding of your audience, demand gen marketers must also do 2 things to see success. In this episode, I dive into the key depts that you must befriend as well as the best way to structure your campaign brief for kick-off and alignment. 

There is no way to recession-proof anything. And allegedly, we haven't even seen the worst of the recession yet. But, there are 5 things CMOs and marketing leaders could be doing right now to brace for impact. In this episode, I provide 5 strategies for CMOs to survive the recession. 

All startups want to be market disruptive. But how do you approach marketing differently for startups who are truly disruptive than marketing for a well-established corporation? In this episode, I break down what I think startups should focus on in the beginning stages of their marketing strategy with a disruptive product. I also talk about things to take into consideration -- hint: search terms won't exist if you're creating a new category... and that's OK! 

In this episode, I talk about when the right time to hire marketing is and why marketing should be hired prior to building out your sales team and the growth implications of not investing properly in marketing. 

When building a demand gen plan, how do you know which channels to use and how much to spend? This episode deep dives into how to identify gaps in your marketing and ways to strategically fill them. For startups, having a bias to action is critical. This episode helps you discover what to prioritize in your demand gen plan. 

Use this framework when building our your demand gen plan. From how to get started understanding business metrics, to how to incorporate that in a demand plan, to breaking down a channel strategy, this episode covers it all. It also gives insight into how I approach building a demand gen plan for my clients.