Welcome to the Integrated Business Planning Experience Podcast Series. I’m your host, Jonathan Fogarty, and in this episode I’ll be talking to Mark Golley and Benny Christensen about SAP IBP Demand Planning Capabilities, the functionalities most customers use extensively and those that deserve to be looked into. How do you make the most of a Demand Planning tool in a world where all recent demand signals have been so heavily disrupted? Our guest will be talking about their experience managing the demand plan in this difficult time and will be sharing their view on how the Machine Learning approach of SAP IBP Demand Sensing can help with a new way of constructing some of the demand plan. 

Mark Golley

IBP Process Owner, Thought Leader and Change Advocate

Benny Christensen

Lead Architect Planning & Forecasting, Arla Foods Amba

Jonathan Fogarty

Industry Advisor – Utilities – SAP ANZ

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