Dive into the future of data-driven advertising with insights on how AI can optimize media strategy and maximize advertising investment. This panel, featuring leaders from Addressable Media, Zenith, NewDigitalAge, DoubleVerify, Wavemaker, and Omnicom Media Group, discusses the use of AI to analyze vast data sets, improve media performance, and achieve higher ROI. Learn about innovative AI-driven strategies that enhance advertising effectiveness and drive significant business results.

Speakers:

• John Thankiarmoy, Managing Director, Addressable Media & Total Commerce, UK
• Ricky Chea, Global Digital Business Director, Zenith
• Justin Pearse, Editor, NewDigitalAge
• Raj Singh, Business Director, DoubleVerify
• Sarah Salter, Global Head of Innovation and Platforms, Wavemaker
• Sean Betts, Chief Product & Technology Officer, Omnicom Media Group

Take Aways:

1. Utilizing AI to analyze and leverage vast amounts of data.
2. Improving media performance through data-driven insights.
3. Strategies for maximizing ROI in advertising investments.

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