No matter how sturdy your supply chain is, sometimes, crisis hits. And sometimes, it's due to something that seems positive: A sudden surge in customer demand.

For The Woobles and founder Justine Tiu, a huge order of her pre-started crochet kits was delivered with flaws. Could she get her customer orders out on time? For Bobbie infant formula co-founder Laura Modi, it was a nationwide formula shortage that caused her to rethink her customer communications--and cut off new orders on her website altogether. Hosts Diana Ransom and Christine Lagorio-Chafkin unpack all the complex supply-chain management issues and customer communications strategies that come with a sudden surge in demand.

Article and Transcript

Read more about Bobbie.

Bobbie's website.

How Bobbie handled the formula shortage.

Read more about The Woobles.

The Woobles website.