As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit-centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting buying committees within specific high-yield accounts. But how do you get started and what really matters? 
 
Join SalesboxAI’s founder Alex Roy, in this interactive session as he walks you through the essentials: 
 
1. Demand Unit centric ABM Intro 
2. Defining buyer group Personas 
3. Discovering Members of the Buying Group 
4. Leveraging Conversational AI to Engage buying group members within target accounts across multiple channels in a personal, relevant manner 
5. Understand how scoring works at Persona and Demand Unit Level 
6. Understanding what to look for on your Demand Unit level Dashboard and how you can optimize programs for optimal results 
7. What outcomes can you expect with a 10K, 25K, and 50K+ budgets?

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