Demandist

Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a Content Director, and the benefits of creating a separate editorial brand to capture wider audiences.

Kameron Jenkins is the SEO & Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. We talk about her approach to content marketing and, most fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing.

Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team have ditched quarterly marketing plans in favour of bi-weekly sprints.

Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he built SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and why you should watch Steven Universe.

Andrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.

Erica Schneider is the Director of Editorial at Grizzle, a content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens writers and clients, and created a well-oiled content operations machine as a result. Here, we life the hood on our editorial systems, how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.