Content marketing isn’t a new concept but the struggle to get to that essential number one ranking is an enigma that Christopher Day and his partner Shawn Schwegman are endeavoring to solve. Passionate about marketing tools and content as the foundation, Christopher and his team at DemandJump are disrupting marketing norms through pillar-based strategies.

In this episode, you’ll hear Christopher explain how pillar-based marketing goes way beyond SEO guesswork by letting the math lead the way. Christopher’s theories around aligning marketing messages organically with customer behaviors not only disrupts the standard, but pioneers a whole new approach to marketing based on relationships.

As with many entrepreneurs, Christopher has made mistakes in a variety of areas along the way. After graduating from Purdue where he ran a painting business to pay his way, he got into the brand new broadband business. While he eventually sold the company to Comcast and Time Warner, his tenure wasn’t without the pitfalls and challenges of learning to lead, hire and manage.

Eight companies later, Christopher applies three valuable leadership lessons as he continues to push the envelope in finding interesting ways to solve problems. I know you’ll find those three lessons and Christopher’s take on management as fascinating as I did.

Learn more about Christopher Day and DemandJump

You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.