Birth rates are slowing in Chile, and as a result the market for diapers is slowing with manufacturers of diapers finding new ways to target consumers in the country. As the population gets older, there is a greater focus on adult incontinence products typically produced by the same companies manufacturing infant diapers. Also, premiumisation is a huge trend in Chile, and companies are manufacturing premium products at higher price points. These strategies are proving successful for tissue and hygiene companies in the country thus far.

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