Artificial intelligence (AI) — the term everyone in tech talks about. But how many of us actually know what artificial intelligence means? And how many of us actually know how to use artificial intelligence to deliver better website experiences for our buyers? In this pilot episode of Revenue Talks, Drift’s CMO, Katie Foote, sits down with Quantcast’s former CMO, Ingrid Burton, to explore these questions.

Ingrid shares her three tips for optimizing AI, why she thinks no one should fear artificial intelligence, and her take on the “cookie conundrum.” Get ready to finally demystify AI. Like this episode? Let us know by leaving a review! You can connect with Katie and Ingrid on Twitter @KatieJfoote, @ingridvdhburton, and @DriftPodcasts.