Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! 

James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.

In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. 

James and I also chat about the following: 

• The two digital assets you truly own: your website and your email list.
• The difference between informational and transactional keywords and their impact on SEO.
• Using the 70-20-10 rule for your email content, focusing on bringing value.
• The importance of empathy, humility, and patience in digital marketing.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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