Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it’s that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims about the professional sales mindset every host needs. We dive into why you are always selling—the idea of listening, your content, and your expertise—even if no money is exchanged.This week, episode 239 of Podcasting Unlocked is about the professional sales mindset for podcast engagement! 

Morris Sims began his career as a Chemical Engineer. 5 years later, he decided to do something fun; he joined New York Life Insurance Company to sell Financial Services. 32 years later he retired after 20 years in New York as the Vice President and Chief Learning Officer in charge of training for all the Financial Services Professionals and Managers. Now, 8 years later, Morris is hosting his 3rd podcast, The Commission Code, and runs his own consulting and training company.  His clients are business owners looking for help and guidance to increase their revenue and have more time to enjoy it.

In this episode of Podcasting Unlocked, Morris Sims is sharing the importance of approaching sales as helping others and actionable steps you can take right now to devise a strategy that makes it easy for your audience to buy into your show. 

Morris and I also chat about the following: 

• You Are Always Selling: As a podcast host, you are constantly selling the idea of people listening to your podcast, selling your content, and selling yourself as an expert, even when you have nothing to exchange for monetary value.
• The Professional Mindset Shift: A professional salesperson focuses on the prospect (the listener) and what they need, making it easy for them to buy; an amateur focuses on themselves and forces the sale.
• The "Hate to Be Sold" Rule: People love to buy (like on Amazon), but they hate to be sold. Your job as a host is to make the process of buying into your show (listening or purchasing a digital course) different from old sales stereotypes.
• Content as Pre-Selling: Use platforms like LinkedIn to share high-value articles and content, which is a subtle way of selling your ideas and building trust with your audience before you ever ask them to listen to your show.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH MORRIS SIMS:

LinkedIn

[email protected]

The Commission Code podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Proud member of the Feminist Podcasters Collective.

While Apple Podcasts and Spotify are two of the most popular podcast listening platforms in the United States, they are not the only ones you should be focused on. As a podcast host, and especially as a business owner, you should have your podcast available on all listening platforms so your ideal listener can find you regardless of where they like to listen. This week, episode 22 of Successful Podcasting Unlocked answers the question: Where should my podcast be available?

In this episode, I share:

• Distributing your podcast to multiple platforms allows you to reach a wider audience across the world. 
• Hosting platforms like Buzzsprout make it easy to submit your podcast to multiple platforms, providing step-by-step instructions on how to do so. 
• Being available on all listening platforms prevents you from ostracizing listeners, making it easy for them to find and share your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE

Buzzsprout*

*Affiliate Link 

Proud member of the Feminist Podcasters Collective.

Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty  when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place of genuine connection and integrity, ensuring your show remains a force for good. This week, episode 238 of Podcasting Unlocked is about why your podcast cadence is a strategic decision! 

Shanti spent 20+ years in media sales, leading sales execs and teams at top national companies to achieve goals in highly-competitive marketplaces. She experienced the magic that happens by fostering corporate cultures built on authenticity, empowerment, mutual accountability, trust - and fun. Her video podcast, Stories We Haven't Shared, is a campfire-style interview series where underrepresented/marginalized people talk about the extra layers we navigate as we wind our way into the already-complicated career landscape.

In this episode of Podcasting Unlocked, Shanti Joy Gold is sharing the importance of adjusting your podcast cadence as necessary to avoid burnout and actionable steps you can take right now to form genuine connections with your guests. 

Shanti and I also chat about the following: 

• Don't view changing your podcast cadence as a failure; see it as a smart seasonal transition that protects your own capacity while ensuring you continue to show up well for your audience.
• Whether you're pitching a guest or asking someone to be on your show, the act is a form of selling. It must be done with genuine interaction and from a place of integrity.
• Help your guests succeed! Provide them with simple sales training or guidance so they know how to positively sell themselves and their mission to your audience, ensuring a win-win for everyone.
• Focus on building a genuine connection in all your guest outreach efforts, moving beyond just transactional requests to maintain the integrity of your podcast.

What is one boundary you can put in place this week to protect your podcast capacity?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH SHANTI JOY GOLD:

Website

Stories We Haven’t Shared podcast

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Proud member of the Feminist Podcasters Collective.

Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.

If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this episode of Podcasting Unlocked, we break down why you get to decide what success means for your show and the exact, non-monetary, and monetary metrics you should be tracking to see if your podcast is actually working. We also share three valuable websites to help you benchmark your show against the podcast industry.

Key Takeaways:

• Don't let vanity metrics like "top 10% worldwide" distract you; true success aligns with your show's core goals, whether that's lead generation, thought leadership, or positive impact.
• Track how many listeners become qualified leads (e.g., booking a call, signing up for a low-ticket offer). A 10% conversion rate from listeners to leads is fantastic, as podcast listeners have a longer nurture time.
• Success can be a client hiring you or inviting you to speak because of your podcast, or a listener sharing that your message positively changed their life.
• Find out where your podcast truly stacks up using external resources like Listen Notes, the Podcast Industry Report (for interview-based shows), and PodStatus.
• Hitting milestones like 100 episodes makes you part of a tiny percentage of podcasters who have gotten that far, proving that sticking with it is a major win.

It's time to stop feeling frustrated by numbers that don't matter. Take five minutes today to write down your personal definition of success for your podcast. If you're looking for strategic ways to market your podcast and get it in front of more people, join our free upcoming workshop!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Ep 135 Podcast Goals

Goals Workshop

Ep 197 with Lauren

ListenNotes.com

Podmatch.com/report

Ep 88 Milestones 

Podstatus.com 

Marketing Workshop

Proud member of the Feminist Podcasters Collective.

Are you feeling overwhelmed by your podcast workflow? Do you spend too much time on repetitive tasks like guest pitching, follow-up emails, and show notes, instead of focusing on creating great content? You're not alone. Many podcasters struggle to maintain a consistent schedule because their process isn't optimized or automated. In this episode of Podcasting Unlocked, we speak with Marci Rossi about how to leverage the latest technology, specifically AI and AirTable, to make your entire podcast process easier, simpler, and more efficient. This week, episode 236 of Podcasting Unlocked is about automating your podcast workflow for ultimate efficiency! 

Marci Rossi is a business strategist who helps new and growing coaches build a business they actually want to run—one that’s strategic, streamlined, and set up for real growth. With a background in law and corporate, she’s known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a whole lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to clear, confident, and fully up and running. When she’s not working behind the scenes in someone’s business, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make.

In this episode of Podcasting Unlocked, Marci Rossi is sharing the importance of utilizing automation in your podcasting workflow and actionable steps you can take right now to maintain a human-centered approach, even when you’re using tools to speed up your processes. 

Marci and I also chat about the following: 

• The evolution of Marci’s podcast and her focus on showing up as an expert thbrough solo episodes.
• Custom ChatGPTs and how you can utilize them across your podcast workflow.
• Combining AI tools with human touch to create effective pitches.
• Useing AirTable to create a simple, visual, and highly organized system for tracking pitches.

Your time as a podcaster is your most valuable asset. Stop letting tedious tasks steal your energy. By setting up smart automations and using tools like AI and AirTable, you can create a podcast flow that truly makes sense for you and your business.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH MARCI ROSSI:

Thrivers Ed podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Automagic Summit

Proud member of the Feminist Podcasters Collective.

If you’re considering starting a podcast but are skeptical that the market is too saturated, you have nothing to worry about. You haven’t missed the boat. Data shows us that while there are millions of podcasts out there, only a small percentage are actively creating content, leaving room for new podcasts to emerge. This week, episode 21 of Successful Podcasting Unlocked answers the question: Can I still start a successful podcast today?

In this episode, I share:

• Data shows that podcast listenership is constantly growing and is currently on par with television viewership. 
• Each podcast host brings a unique voice and perspective that deserves to be heard. 
• Launching a podcast is a great opportunity to share your message and set yourself apart in a world of AI-generated content.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

The Importance of Podcast Market Research and How to Do It

Proud member of the Feminist Podcasters Collective.

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! 

Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She’s the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of F*CK FEARLESS: Making The Brave Leap.

In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way. 

Heather and I also chat about the following: 

• The unique partnership that is co-hosting a podcast.
• Tailoring your podcast pitches to be unique and align with your guest’s goals as well as your own.
• Choosing to subtly integrate your business into your podcast instead of it taking center stage.
• Embracing intentional risk for creative success and reframing failure.

The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it’s a new pitch strategy or a content format change.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH HEATHER VICKERY:

LinkedIn

YouTube

Was It Chance? Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn Paige

Proud member of the Feminist Podcasters Collective.

Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.

Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episode of Podcasting Unlocked, Alesia Galati shares her personal "Q4 Experiment" to completely drop social media promotion for the podcast and replace it with high-fulfillment, high-ROI strategies. Discover why social media might not be serving your podcast growth and the actionable steps you can take to shift your focus to channels that genuinely light you up.

Key Takeaways:

• The Zero-ROI Problem: Learn why spending time and effort on platforms like Instagram, LinkedIn, and Facebook is no longer worth it when it fails to generate new leads, client conversions, or an increase in podcast listeners.
• The Three Pillars of a New Growth Strategy: Discover the three focused activities that will replace social media posting: Speaking and Workshops, Podcast Guesting, and Optimizing Your Own Channels (email list and website).
• Prioritize High Fulfillment: Shift your efforts from tasks that feel like a "slog" to activities like guesting and teaching workshops, which are exciting, light you up, and provide tangible returns.
• Key Performance Indicators (KPIs) to Track: Understand the metrics that truly matter for podcast and business growth, including lead generation (discovery calls), time efficiency, website traffic, and conversion rates from workshops.
• Take Action with Free Workshops: Get details on the three upcoming free Q4 workshops focused on Podcast Marketing (Oct 17th), Podcast Workflow (Nov 17th), and 2026 Podcast Goal Setting (Dec 17th).

Alesia is running an experiment, and she's inviting you to run one too. Take a moment to consider: what is one thing in your business or life that no longer feels good and that you can drop?

The first step in making this change is learning the new strategies. Sign up for one of the free Q4 workshops at galatimedia.com/workshop—it's time to build a podcast that feels good and drives results!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Workshops

Proud member of the Feminist Podcasters Collective.

If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and build a lasting impact. This week, episode 233 of Podcasting Unlocked is about podcast monetization for purpose-driven creators! 

Katherine Lacefield is a philanthropic partner with 20+ years of experience empowering organizations and individuals for positive community impact. Her expertise spans fundraising strategy, monthly and major donations, peer-to-peer campaigns, global grantmaking, animal welfare, and sustainable development. As the founder of Just Be Cause Consulting and host of The Just Be Cause Podcast, Katherine helps nonprofits re-engage with fundraising. She has supported many in establishing sustainable funding, from grassroots groups to international organizations.

In this episode of Podcasting Unlocked, Katherine Lacefield is sharing the importance of leveraging your podcast for more fundraising opportunities and actionable steps you can take right now to build trust with your audience while utilizing sponsorships. 

Katherine and I also chat about the following: 

• How your show can act as a strategic tool to get your message in front of potential clients and attract the people you want to work with.
• Other ways besides ads to monetize your show like live coaching sessions, affiliate marketing, or using your podcast to promote services that help you with fundraising.
• Using audience surveys to get clear on what your listeners are struggling with.
• Allowing your podcast to grow and evolve naturally over time.

Your podcast is a tool for thought leadership and creating change. By being strategic with your content and listening to your audience, you can transform your show into a powerful engine for making a positive impact.

What's one way you can use your podcast to create change this week?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH KATHERINE LACEFIELD:

LinkedIn

Instagram

The Just Be Cause podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Proud member of the Feminist Podcasters Collective.

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?

In this episode, I share:

• Promoting episodes featuring guests with upcoming book releases or promotions can provide publicity for both the podcast and the guest. 
• Resharing evergreen, yet timely episodes can be a great way to reconnect with your audience throughout the year. 
• Creating roundups of related episodes can help listeners find valuable content on specific topics. 
• Social media schedulers can automate the sharing of past episodes on multiple platforms without extra work on your end. 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

Meet Edgar*

14 Ways to Repurpose Your Podcast Content

Podcasting and AI Repurposing Mini Course 

*Affiliate Link

Proud member of the Feminist Podcasters Collective.