Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn’t mean the work is done. In this episode of Podcasting Unlocked, we’re joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! 

Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.

In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. 

Deirdre and I also chat about the following: 

• Podcast marketing challenges that prevent visibility.
• Some common pitfalls of content repurposing and what you can do differently.
• How content creation is only a part of the marketing process, not the whole thing!
• Utilizing tools and testing different strategies to learn what resonates with your audience.

If you’re interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you’ll receive 50% off your subscription price for the duration of your time with Capsho!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Capsho

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Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'Keefe

Proud member of the Feminist Podcasters Collective.

We have found that people usually have 1 out of 4 main podcasting goals. One of these goals tends to be audience engagement which means that your listeners are actively connecting to and interacting with the content you put out. This week, episode 10 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is engaging?

In this episode, I share:

• Engaging content varies depending on the target audience and their interests, so it’s important to consider what resonates with them. 
• Specific goals for audience engagement might look like increasing episode completion rates, doubling ratings and reviews or having a percentage of listeners send you a DM.
• Tracking and measuring engagement is essential to assess the effectiveness of strategies and make improvements to your show.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatGPT can revolutionize your content creation process. This week, episode 210 of Podcasting Unlocked is about leveling up your podcast with AI tools! 

Emmy-winning AI video specialist Erich Archer, creator of the AI tool ecosystem Smarty Pants, bridges creativity and technology. His generative AI work includes the short film "RUFUS" and "The First Artist," a collaboration with DreamFlare AI. Archer has received Telly and Communicator Awards for AI innovation and is a fellow at The AI Exchange. A speaker on AI's potential, he is also the Executive Director of 1623 Studios.

In this episode of Podcasting Unlocked, Erich Archer is sharing the importance of utilizing AI-generated content to save time and actionable steps you can take right now to start learning about how AI can work for you. 

Erich and I also chat about the following: 

• The current state of generative video production and its similarities to digital music production.
• The benefits of using AI for research, automation, and creating custom GPTs for regular use.
• Maintaining the human element of creation and production when using assistive AI tools.
• How AI applications are not one-size-fits-all, and using different applications for different purposes.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ERICH ARCHER:

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Website

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

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LINKS MENTIONED:

Podmatch

Descript

Proud member of the Feminist Podcasters Collective.

Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we’re diving deep into the world of podcast workflow automations. I’m sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and techniques that can transform your podcast journey from frustrating to fulfilling. This week, episode 209 of Podcasting Unlocked is about podcast workflow automation! 

In this episode of Podcasting Unlocked, I’m sharing the importance of automating systems for your podcast and actionable steps you can take right now to take some of the work of podcasting off your plate. 

I also chat about the following: 

• Identifying the bottleneck in your personal podcast workflow.
• Automating scheduling with guests so everyone has all the information they need. 
• Tools Galati Media uses to create high-quality podcasts, while still saving time.
• Resources to start your own automation journey.

Don’t forget to head to check out my Podcast Workflow Checklist, or visit helpmypod.com to schedule a consultation.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED:

ClickUp

Calendly

Podmatch

Descript

OpusClips

Meet Edgar

Proud member of the Feminist Podcasters Collective.

Can a simple microphone and a heartfelt conversation truly change the world? Absolutely. In this episode, we’re diving into the powerful intersection of advocacy and podcasting with Hollis Peirce, the driving force behind "21st Century Disability." Hollis shares his inspiring journey of using his podcast as a platform to redefine disability, challenge societal norms, and give voice to often-unheard stories. Discover how a shift from scripted lectures to genuine dialogue can ignite real change and foster a community dedicated to creating a more inclusive world. This week, episode 208 of Podcasting Unlocked is about the power of advocacy through podcasting! 

Hollis Peirce, a physically disabled man in his late 30s, uses his dry and dark humor to navigate life's challenges. Diagnosed with MD at six months, he defied low expectations and pursued ambitious goals. He earned a bachelor's in History in 2015 and a master's in History with a specialization in Digital Humanities in 2019. Finally, he founded the Ottawa Power Wheelchair Hockey League in 2009 and volunteered at local music festivals throughout his youth. His efforts earned him the Governor General of Canada's Meritorious Service Medal in 2024.

In this episode of Podcasting Unlocked, Hollis Peirce is sharing the importance of being flexible with different elements of your podcast and actionable steps you can take right now to promote your podcast while staying authentic.

Hollis and I also chat about the following: 

• The different perspectives on disability and the prejudice disabled people face in society.
• Changing your podcast format based on feedback from listeners and trusted sources.
• Using listener data to explore audience preferences.
• Promoting your podcast through community connections to increase visibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH HOLLIS PEIRCE:

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Podcast

Website

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Work with Alesia 1:1

Proud member of the Feminist Podcasters Collective.

If you’ve ever had a guest on your podcast that you were so excited to share with your audience as well as tap into their audience and the guest didn’t share their episode, you know how frustrating that can be. The solution is as simple as providing your guests with a few key elements that make it quick and easy for them to promote their episode. This week, episode 9 of Successful Podcasting Unlocked answers the question: How do I actually get my guest to share about their episode? 

In this episode, I share:

• Provide guests with an overview of the conversation as well as bullet points of the topics discussed. 
• Use quotes and graphics to create visually appealing content for guests to share.
• Share any video content you create with guests to provide additional promotional material.
• Include direct links to the episode and your social media to encourage guests to connect further and tag you when they share the episode. 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

Otter.AI*

*affiliate link

Proud member of the Feminist Podcasters Collective.

Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority?  In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership! 

Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.

In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients. 

Dennis and I also chat about the following: 

• The need for simplicity and low friction in podcast production.
• The role of evergreen content in your marketing plan and adapting to different social media platforms.
• Working backwards from the end goal to create content that aligns with your goals.
• Utilizing AI tools to help make you more efficient at work.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH DENNIS MEADOR:

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The Legal Podcast Network

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

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Work with Alesia 1:1

LINKS MENTIONED:

SideCoach.ai

Proud member of the Feminist Podcasters Collective.

Have you ever found yourself staring at your podcast dashboard or blank word document, wondering what on earth you're going to talk about next? You're definitely not alone! That feeling of creative block can hit even the most experienced podcasters, sometimes leading to the dreaded pod fade. Today on Podcasting Unlocked, we're diving headfirst into actionable strategies to spark those creative juices and generate a backlog of engaging episode ideas. This week, episode 206 of Podcasting Unlocked is about creative techniques to brainstorm episodes for your podcast! 

In this episode of Podcasting Unlocked, I’m sharing the importance of balancing consistency with your creative passion and actionable steps you can take right now to plan ahead for when the creativity just doesn’t flow. 

I also chat about the following: 

• How changing your environment can promote creativity.
• Why getting feedback from your audience is invaluable.
• Using established techniques like mind mapping to coax out more ideas.
• Flipping the script on common questions for unique topic ideas.

Remember, while content is king in the world of podcasting, consistency is the key to gaining traction with your show and keeping your audience coming back for more. By planning ahead and brainstorming, you’re well on your way to supporting your future self when creativity is hard to come by.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Find Your Podcast Frequency: Choose Consistency Based on Capacity

Launching Your First Podcast: Strategies, Tools, and Overcoming Fear with Lauren Burns

The Power of Taking Imperfect Action with Suzanne Culberg

Podcast Launch Roadmap

Proud member of the Feminist Podcasters Collective.

Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Designs and host of "Designing in 5D," as she unveils the power of authenticity in growing both your podcast and your business. Jodi shares her inspiring journey of overcoming fear, embracing her unique "crazy creative side," and using her podcast as a tool for spiritual connection, client engagement, and genuine brand awareness. Whether you're a new or seasoned podcaster, or a business owner looking to stand out in a crowded market, Jodi's insights will inspire you to let your true self shine and watch your impact grow. This week, episode 205 of Podcasting Unlocked is about growing your podcast and business through authenticity! 

Jodi Peterman is the CEO of Elizabeth Erin Designs and the host of Designing in 5D, a new podcast exploring the creativity and logic behind transforming spaces. She has spent years refining a process that blends artistry with practical design solutions, helping clients achieve spaces that are both beautiful and functional. Jodi also incorporates inspiration from her travels into her work, exploring how diverse cultures and aesthetics can enhance and enrich living spaces.

In this episode of Podcasting Unlocked,Jodi Peterman is sharing the importance of creating genuine connections with your audience and actionable steps you can take right now to build brand awareness through podcasting.

Jodi and I also chat about the following: 

• The evolution of Designing in 5D, both as a podcast and business model.
• The challenge of translating a visual, tactile business like interior design into a podcast format.
• Utilizing AI to help brainstorm and organize ideas, especially if you have dyslexia or other learning disorder.
• Using your podcast to open up other opportunities, like speaking engagements.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH JODI PETERMAN:

LinkedIn

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Designing in 5D

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Proud member of the Feminist Podcasters Collective.

You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they’re more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?

In this episode, I share:

• Podcast show notes should be optimized for SEO (Search Engine Optimization).
• Transcribing your episode can help in creating comprehensive show notes. 
• Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. 
• Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

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Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE

Otter.AI*

Riverside*

*affiliate link

Proud member of the Feminist Podcasters Collective.