Percentage-based pricing can feel intimidating — for planners making the switch from flat fees and for couples trying to understand what it really means for their budget. In this episode, Reagan breaks it down with clarity and candor.
She shares why percentage pricing has always been part of her business model, why it protects both clients and planners, and how it accounts for the unexpected complexities that inevitably arise during the planning process.
From real-world comparisons (think builders, painters, and mechanics) to insights on scope, upgrades, and trust, Reagan tackles the most common fears head-on:

• Does it incentivize planners to overspend?
• Does it penalize couples with sophisticated taste?
• When does a flat fee actually stem from the same math?

This is an essential listen for anyone navigating planner fees — whether you’re a couple questioning what model makes sense for your wedding, or a planner looking to confidently stand by your value.What you’ll hear in this episode:

• Why percentage-based pricing has long been a standard in event planning.
• The three factors that most influence a planner’s percentage.
• How percentage protects against scope creep and unforeseen work.
• Why comparisons to builders, painters, and mechanics matter.
• The myth of being “penalized” for expensive taste.
• How honesty, transparency, and trust shape the client–planner relationship.
  

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