In this episode of The Wine and Dine Me Podcast, Reagan sits down with Jessica Connolly, co-founder and creative director of Social Supply Design, for a wide-ranging conversation on what it actually takes to build meaningful experiences at scale.
Jessica shares her unconventional path from government work to wedding planning to running a multimillion-dollar experiential design and build studio. Together, Reagan and Jessica unpack why design without function is just decoration, how emotion and execution must work together, and what happens when creatives stop designing for Instagram and start designing for people.
This conversation goes deep into the realities of entrepreneurship, scaling a labor-intensive business, hiring with intention, and navigating creativity, leadership, and ADHD in a high-pressure industry. It’s honest, grounded, and filled with insight for anyone building something that matters.
In this episode, we cover:
- Why design without function fails the guest experience
- The difference between decoration and design that performs
- Taking real risks and going all in on your business
- How divorce, alignment, and life shifts can clarify your work
- Scaling a creative business when every project is a one-off
- Bringing production in-house to protect quality and execution
- Designing spaces around human behavior and emotional flow
- Hiring for humility, hunger, and honesty
- Why trends fade but nostalgia and intention endure
- What’s overdone in event design and what’s being overlooked
Guest Spotlight
Jessica Connolly is the co-founder and creative director of Social Supply Design, an experiential design and production studio known for immersive, interior-grade builds for events, brands, and venues nationwide. Her work sits at the intersection of architecture, emotional storytelling, and execution at scale.Connect with Jessica
Instagram: @socialsupplydesign
Website: socialsupplydesign.com
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