Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases th...

Demystifying the Mystery Shop process: Do you know what's REALLY going on in your sales office?-085

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legislative Conference to advocate for housing issues. She also discusses the current housing market in Oklahoma, challenges facing new construction, a...

Carrie Deweese: Making a Difference in the Building Industry-112

In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representative. Steph also highlights the challenges facing the home building industry, including workforce development and housing affordability, and encourage...

Building a Successful Home Building Business: Lessons from Steph Reed-111

Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!Mindy Lepp is t...

Discovering the Power of Leadership and Networking in the Home Building Industry-110

In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software's standout features, gain invaluable advice for entrepreneurs in the construction industry, and get a sneak peek into JobTre...

Best of IBS Finalist Spotlight: JobTread's Game-Changing Construction Management Solution-109

Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Ma...

Demystifying the Mystery Shop process: Do you know what's REALLY going on in your sales office?-085

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