Ready to elevate your authority?

Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners:

https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert

In Episode 3 of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Tyler LeBleu, senior publishing leader at Forbes Books and Advantage Authority Publishing, to demystify the publishing process and accelerate your authority journey.

If you’ve ever said: “I want to write a book someday…”

This episode turns that someday into a strategy.

Tyler breaks down:

- The 3 main publishing paths (Traditional, Self-Publishing, Hybrid)

- How Print-on-Demand (POD) really works

- Why most CEOs underestimate the time required to self-publish

- The ideal word count for a business book (45–50K words)

- Why clarity fuels commitment

- How to choose the right publishing partner

- The real role of ghostwriters (and why 80% of leaders use them)

- Why AI is a tool — not a replacement for your voice

One of the biggest takeaways?

Authority isn’t built by publishing fast.

It’s built by publishing well.

We also unpack a critical truth for 2026:

In a world flooded with AI-generated content,

your lived experience is your competitive advantage.

AI can assist.

It cannot replace authenticity.

If you’re serious about using a book as leverage — for speaking, media, clients, or legacy — this conversation will save you time, money, and frustration.

And it sets the stage for our final episode in the series:

Starting with the End in Mind.

📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing

Amazon: https://rb.gy/wrht8

Barnes & Noble: https://rb.gy/vwev0a

Target: https://rb.gy/jhpxri

✨ CONNECT WITH Tyler LeBleu

https://www.linkedin.com/in/tylerlebleu

https://tylerlebleu.com/

https://advantagemedia.com/author/tlebleu/

🎧 LISTEN ON ALL PLATFORMS:

Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615

Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code

iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/

YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q

🌐 FOLLOW THE COVERT CODE:

Website: https://thecovertcode.com/

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LinkedIn: https://www.linkedin.com/company/covert-code-official/

📚 ABOUT HOST ANNA COVERT:

Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.

ANNA'S WEBSITES:

The Covert Code: https://thecovertcode.com/

Anna Covert: https://annacovert.com/

Covert Communication: https://covertcommunication.com/

Reactium: https://reactium.io/

⚠️ Affiliate Disclaimer:

Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.