This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.

What You Will Learn:

Understanding Identity Resolution:

• Define identity resolution and its importance in digital marketing.
• Distinguish between first-party and third-party cookies.

Navigating the Cookie Landscape:

• Insights into the implications of the end of third-party cookies.
• Effective strategies for leveraging first-party data.

Anonymous vs. Known Traffic:

• Learn how identity solutions can help bridge the gap.
• Enhance your ability to personalize and optimize marketing efforts.

Evaluating Identity Partners:

• Understand why your ESP might not be your best identity partner.
• Criteria for selecting a robust identity resolution partner.

Wunderkind’s Unique Value Proposition:

• Explore Wunderkind’s advanced identity graph and contextual identity capabilities.
• Discover how Wunderkind’s solutions can significantly boost your marketing ROI.

Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.