Grow Your Tutoring Business Podcast

Demystifying Tutoring Agencies: The Truth About Commission, Clients & Growth


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In this episode of Grow Your Tutoring Business, I’m joined by the incredible Jenny McGowan, Director of Asia for Keystone Tutors. We dive into her journey from secondary science teacher in the UK to leading international expansion for one of the world’s most respected tuition agencies. From her unexpected move to Hong Kong to managing client acquisition and tutor recruitment across Asia, Jenny shares the realities of transitioning from educator to business leader—plus a few memorable stories from our time in China!


We also unpack the often-misunderstood world of tuition agencies—commission structures, ethical practices, and the real value agencies provide for both tutors and clients. Whether you’re thinking of joining an agency, building one, or just curious about how big tutoring businesses work behind the scenes, this episode is packed with insights, advice, and practical takeaways. Grab a notebook—you’re going to want to take notes!

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Grow Your Tutoring Business PodcastBy Richard Cowell