In this fresh-from-the-room debrief, I unpack a big idea from Monday’s training: we’re in a recession of trust. Buyers need more time, more proof, and more personal connection than ever. I share how to bake trust into your whole journey—top of funnel posts that actually mean something, mid-funnel value (emails, webinars, lead magnets), and bottom-funnel moments that feel natural, not “icky.” We dig into “earning the right” to message, why viral-but-random posts still help likeability, and how to design focal points (webinars, discovery calls, trials) that move families from curious to confident.

Then we get practical: turn common questions into pre-sales content; map the experience at every touchpoint (post → email → voice note → webinar → trial → first session); and de-risk the “yes” with micro-offers that let parents and students experience you before committing. You’ll hear why experience beats price, how a £30–£100 offer can warm buyers for higher-ticket services without extra calls, and ways to personalise follow-ups ethically (hand-raise first, message second). Expect clear next steps to build trust, shorten the sales conversation, and grow with integrity.

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In this honest, big-picture episode, I dive into intrinsic vs extrinsic motivation—how each fuels us at different stages of business. I share how my early “prove-them-wrong” fire evolved into a steadier, mission-led drive to serve families with nurture first, clear expectations, and mindset work around high-stakes moments (11+, GCSEs, A levels).

You’ll hear practical prompts to find your own fuel, balance impact with income, and avoid quick-fix traps like overspending on ads before you’ve proven your offer.

We also bring it back to tutoring practice: how to talk motivation with young people, build pride in hard-won skills (hello, times tables and habits), and use short-term rewards without relying on them. If this resonates, or you’ve got a story the tutor world should hear, I’m lining up new guests. Drop your details via the form in the show notes and let’s share what’s working.

https://forms.gle/Pc3pPXvkbe4ZeUaE9

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In this reflective, practical episode, I share why the show’s gone “edit-light” to reduce friction and ask if that works for you—before diving into ongoing CPD for tutors. Fresh from the National Tutoring Conference, I unpack what great CPD looks like, where to find it (inside and outside our industry), and how to apply it to real tuition challenges—like changing buying habits, low social reach, and the power of webinars, email, and community to keep your pipeline healthy.

You’ll hear simple prompts to streamline your workload (what can you stop doing without losing value?), plus a nudge to plan your next learning day so you stay on the pulse rather than playing catch-up. I also share what I’m attending next and why and invite you to do the same. Bonus: if packaging your services is on your list, I’ve got a £30 workshop on 23 November designed to help you clarify offers for groups and 1-to-1s. Tune in, take notes, and tell me what CPD you’re prioritising next.

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Fresh from the National Tutoring Conference at the Royal Lancaster, Richard shares the standout ideas and people that made the day special—beginning with a huge nod to event lead Sam Nichols and the superb TTA team. Highlights include Susie from PS Education on humanising our language (“families,” not “clients”) and building belonging through richer onboarding and regular check-ins—even online, where a 30–120 second end-of-session parent touchpoint can transform trust. Beata Inskip opened Richard’s mind to scalable GCSE groups online, using Zoom breakout rooms for exam-board/ability differentiation without spinning up endless classes. Amin (A Team Education) offered a grounded look at the fast-growing home-education landscape and what quality, school-like provision can look like when built around a family’s needs.

President John Nichols closed Richard’s loop with a call to values-led leadership and a timely return to foundations: Bloom’s lower rung (remembering) as the base for real understanding—think times tables before fancy gimmicks—then build up to application and analysis. Richard and Vicky’s own ABC framework—Attraction, Belonging, Connection—pulled the day together: tried-and-tested pedagogy plus intentional community. Expect practical takeaways you can use this week: add micro-feedback moments, trial breakout-room differentiation, explore home-ed opportunities, and double-down on fundamentals that work.

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In this practical, real-talk episode of Grow Your Tutoring Business, Richard unpacks how to find clients without feeling spammy or overwhelmed. He reframes the journey as three stages—Know-Like-Trust → personal touch (discovery calls) → onboarding—and argues that onboarding is the middle of the business, not the start or end. You’ll hear why visibility matters beyond social media, with examples like community boards and soft local partnerships, and how the most effective tactics right now are the human ones: showing up as you, inviting real conversations, and building trust through consistent touch points.

Richard also shares a simple metric to aim for—around 20 meaningful touch points a month—as a realistic “sweet spot” for momentum without burnout. He explains how to use “hand-raise” calls to action (comments, messages, opt-ins) instead of jumping straight to “Buy now,” and how those signals earn you the right to send info and make an offer. Expect clear, usable guidance on closing conversations, nurturing before the sale, and protecting your headspace with financial security—so you can stay consistent long enough for the compounding effect to kick in.

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Feeling flat or “off your game” with your tutoring business? In this episode of Grow Your Tutoring Business, I open up about losing my mojo after the big push for TutorFest and how that dip crept into my motivation, marketing, and mindset. I share a practical, compassionate reset: identify the trigger, capture the mental load through journaling, and use solution-focused thinking to turn worries into simple next actions. We talk rest without guilt, routines that actually fit real life, and why community time (family, friends, fellow tutors) can be the quickest route back to energy and clarity.

You’ll hear exactly how I’m rebuilding momentum—batching content, scheduling posts, and setting up boring-but-beautiful systems that keep the flywheel turning even on low-energy days. If you’ve felt the same, this episode will help you spot your own pattern, pick one gentle lever to pull, and get back to showing up for your students, your business, and yourself. If it resonates, hit subscribe, share this with a tutor friend, and drop a comment: What’s your go-to move when the mojo slips?

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In this candid, energising episode of Grow Your Tutoring Business, I share how I’m getting my mojo back by tackling a topic many tutors avoid: sales. We unpack the difference between the sales conversation and the close, and why the “salesy” feeling usually shows up at the very end—not at the start. I break down stalls vs objections (overwhelm vs price, add-ons, and negotiation) and explain why pushback happens at every price point, whether you charge £15 or £60+ per hour.

You’ll leave with three practical moves you can implement today: make pricing front and centre (or give a clear “from” range if you’re bespoke) to pre-filter enquiries; turn your most common objections into FAQs and content across your website and socials to answer them upfront; and use confident closing questions that smoothly move parents to a decision—think “Which evening works best?” and “Here’s how to get started.” If you don’t have a website, a pinned PDF/proposal works too. Simple tweaks, fewer awkward chats, and more right-fit clients.

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In this episode of Grow Your Tutoring Business, I’m digging into what it really takes to keep showing up when your energy is low and motivation is slipping. We’ll talk about perseverance, determination, and the small but powerful habits that help you keep moving forward when you hit a hurdle. Whether it’s a dip in momentum, admin overload, or that nagging feeling that nothing is working, this conversation is about finding ways to reset, re-energise, and build consistency without burning out.

I’ll share insights from a recent Q&A session in the Tutors Who Thrive community, as well as my own experiences of being in a “funk” and what I do to pull myself out of it. From the importance of creating habits and triggers, to showing up even when it isn’t perfect, this episode will help you think about how to stay visible, stay consistent, and keep your business growing, even when motivation feels far away.

I'm here to help

https://www.tutorswhothrive.com/together-membership

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In this episode of Grow Your Tutoring Business, I’m diving into a topic that every tutor and business owner needs to face head-on: running on empty. The summer months are some of my busiest, especially with 11+ preparation, and while it’s exciting to see so many children working hard, it also means something has to give — in my case, that’s been the podcast. But today I want to pause and explore an idea that came from a powerful message I read earlier this year: is it ever okay to pour from an empty cup?

We’ll look at what exhaustion really means for tutors and business owners, the difference between teaching in schools and running your own business, and how we can build better boundaries for ourselves. I’ll share my own reflections, practical questions to sense-check your workload, and even a little challenge: are you being a good boss to yourself, or a rubbish one? If you’ve ever felt tired, stretched, or wondered how to balance growth with wellbeing, this episode will give you plenty to think about.

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In this episode of Grow Your Tutoring Business, I pull back the curtain on what it’s really like to run not one, not two—but three interconnected businesses. From the tuition company to the growing Tutors Who Thrive membership, and now events like TutorFest, it’s all getting exciting… but also a bit complicated! I share how I'm currently navigating multiple launches, prepping for September tuition intakes, and managing long-term goals without burning out.

At the heart of it all? Simplification. I reflect on what’s working (like recording this podcast straight into my phone!), where I’m saving time and energy, and how simplifying certain processes is giving me more space to show up where it really counts. If your business is starting to feel a bit tangled, this episode is your gentle reminder to step back, strip it back, and find the clarity within the chaos.

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