In this RTalks podcast, we talk to Denis Sison, Head of Marketing Excellence and 1 Global Marketing Services Operations at Johnson & Johnson, about the 4S's concept in experience marketing and the challenges involved in launching a new product.

In this RTalks podcast, we talk to Denis Sison, Head of Marketing Excellence and 1 Global Marketing Services Operations at Johnson &amp; Johnson, about the 4S's concept in experience marketing and the challenges involved in launching a new product.

Denis Sison: The 4S's of experience marketing

We feature in-depth interviews with top executives from the world’s largest technology companies, who share their unique perspectives, practitioner’s insights and valuable expertise in the fields of sales enablement, product marketing and customer success. Listen in as we chat with industry experts to discuss the latest trends and practices.

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Denis Sison: The 4S's of experience marketing

Denis Sison: The 4S's of experience marketing