In this RTalks podcast, we talk to Denis Sison, Head of Marketing Excellence and 1 Global Marketing Services Operations at Johnson & Johnson, about the 4S's concept in experience marketing and the challenges involved in launching a new product.

Denis Sison: The 4S's of experience marketing

We feature in-depth interviews with top executives from the world’s largest technology companies, who share their unique perspectives, practitioner’s insights and valuable expertise in the fields of sales enablement, product marketing and customer success. Listen in as we chat with industry experts to discuss the latest trends and practices.

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In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy Dumandan debunk common myths and look at the various factors that come into play when measuring sales velocity. They discuss the various strategies and techniques for customizing the sales process and pipeline management, such as using CRM, conducting market research, and building personal relationships with potential customers.

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Episode 3 - Equipping Your Sales Teams to be Prepared for Times of Economic Change and Uncertainty

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Denis Sison: The 4S's of experience marketing

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