The Terms and Conditions of Value-Based Leadership with Noel Massie

Welcome back to Your Partner In Success Radio. I am your host Denise Griffitts, and today, my guest is Noel Massie, former Vice President of UPS’s U.S. Delivery Operations and author of an insightful book on leadership - 'Congrats! You've Been Promoted: An Essential Guide for Helping New Leaders and Their Teams Succeed' which is an essential guide for equipping new managers with the tools and strategies to lead their teams successfully. 

Noel began his career at UPS as a part-time employee in college and rose to oversee 200,000 employees and 12,000 supervisors before retiring in 2019. He now mentors young leaders and serves on several influential boards, including the Annenberg Foundation, the Los Angeles Urban League, Chapter ONE US, and the Asian American and Pacific Islander Legal Center.

He’s received numerous awards for his leadership and civic impact — and today, we’ll dive into the lessons he's learned along the way.

SPONSORED BY: This episode is sponsored by Frederick J. Fisher, a true pioneer in professional liability insurance with over 50 years of experience. As president of Fisher Consulting Group and founder of ELM Insurance Brokers, Fred Fisher has reshaped the industry with sharp insight and a deep commitment to protecting clients. He’s also the author of Claims-Made Insurance: The Policy That Changed the Industry and a founding member and past president of the Professional Liability Underwriting Society, where he earned the prestigious PLUS Founders Award. For expert guidance on liability and risk, Frederick J. Fisher is the trusted name—helping professionals secure their financial future and navigate complex insurance challenges.

Connect with Noel Massie: Website | LinkedIn | Instagram | Amazon

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

How to Build Trust, Upsell with Integrity, and Win Back Clients: Insights from Denise Griffitts and Ben Gay III on The Closers Inner Circle Podcast

Welcome to today’s episode of The Closers Inner Circle Podcast with me, Denise Griffitts, and the legendary Ben Gay III. We’re diving into one of the most important — and often most delicate — aspects of sales: how to truly nurture client relationships over the long haul.

How do you approach upselling or cross-selling without ever damaging the trust you’ve worked so hard to build?

Once a client is happy, what’s the best way to ask for testimonials or case studies that shine a light on their success? 

We’ll also explore smart ways to keep existing clients engaged and continuing to buy, even when you don’t have anything particularly new to offer, plus how to stay in touch without it feeling forced. 

And of course, I’m going to ask Ben to share if he’s ever successfully won back a client who left for a competitor — and exactly how he did it.

Stay tuned; this is going to be a masterclass in building lasting relationships that pay off for years to come.

To keep up with what we’re sharing on the podcast each week, be sure to get your copies of The Closers Books, Pt 1 and Pt 2, available on Ronzone Books on eBay. They come with free shipping, making it easy to get your hands on these valuable sales resources.

SPONSORED BY: This episode of The Closers Inner Circle is proudly sponsored by Cynthia Kay AKA as CK.

She’s the founder of Cynthia Kay and Company, an award-winning media production firm, and a leading voice in small business leadership. With over 35 years of experience, she helps entrepreneurs grow with clarity and confidence. CK is also someone I have great respect for! Learn more at CynthiaKayBiz.com.

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

Level Up Your Life: Emotional Intelligence for Personal and Professional Growth with Roberta Fernandez

Today on Your Partner In Success Radio, my guest is Roberta Fernandez, a Personal and Professional Development Consultant and Integrative Emotional Intelligence Specialist. Roberta combines her expertise as a corporate trainer, Master Practitioner in NLP, and Board-certified Hypnotherapist to help leaders and organizations unlock their potential through emotional intelligence.

Roberta brings real-world experience to the table, having worked with major brands like Target, Sam’s Club, and Optum, as well as government agencies. She makes emotional intelligence practical—showing how understanding your emotions can help you lead better, adapt to change, and solve problems in new ways.

Roberta’s approach clears up the confusion around emotional intelligence, offering simple strategies that actually work. Her goal is to help you and your team grow, communicate better, and succeed together. If you want to build stronger relationships and thrive in a changing world, Roberta’s insights will show you how.

Connect With Roberta Fernandez: Website | LinkedIn | Instagram | YouTube | Amazon

SPONSORED BY: This episode of Your Partner In Success Radio is brought to you by Krisstina Wise. Krisstina is passionate about helping high-income entrepreneurs transform business income into real personal wealth and sustainable passive income. She’s the host of The Wealthy Wellthy Podcast and author of Falling For Money. You can dive into her teachings and insights on her YouTube channel at youtube.com/@KrisstinaWise. Go check it out — your future self will thank you.

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

How to Uncover Clients’ True Needs: Essential Sales Questions for 2025 with Ben Gay III and Denise Griffitts

Welcome to The Closers Inner Circle Podcast. Today, we’re focusing on the kinds of questions that help sales professionals move beyond surface-level conversations and really get to the heart of what matters to clients.

We’ll be discussing:

How to ask about a client’s biggest challenges and what’s truly holding them back.

Ways to connect immediate needs to long-term goals.

How to probe for priorities, barriers, and what success actually looks like for each client.

The importance of open-ended questions that encourage clients to share what they really want—even if they haven’t fully realized it themselves.

To keep up with what we’re sharing on the podcast each week, be sure to get your copies of The Closers books, Part 1 and Part 2, available on Ronzone Books on eBay. They come with free shipping, making it easy to get your hands on these valuable sales resources. 

"The Closers Part 1," the keystone of Ben Gay III's world-famous series of books, audio CD programs, newsletters and seminars is the most powerful book on selling ever written. It explains selling the way it really is, not the way some salespeople wish it was. If you have only one book on selling in your personal library, make sure it's this "sales closer's bible"!
"The Closers-Part 2" picks up where the original "The Closers Part 1 " leaves off

Beyond the set closes, planned presentations and objection nullifications contained in the first book, "The Closers-Part 2" shows you what successful, sophisticated salespeople really do with all of that basic information. If "The Closers Part 1" original book can double your income (it has for many salespeople!), "The Closers-Part 2" can double it again!

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

From Bootstrapped to Bought: Bill Rice on AI, Smarter Lead Gen & Preparing Your Business for Acquisition

Bill Rice is a seasoned entrepreneur, growth strategist, and digital marketing pioneer with more than 20 years of experience helping businesses scale. Before diving into the business world, Bill began his professional journey in counterespionage as an Air Force Officer—an unconventional start that sharpened his analytical mindset and strategic approach.

He went on to build and successfully exit multiple companies, including selling a 7-figure agency. Today, Bill is the founder of Kaleidico and Bill Rice Strategy Group, where he focuses on empowering fintech companies to master lead generation, develop scalable sales systems, and leverage both content and AI to drive sustainable growth.

From the pre-Google days of digital marketing to today’s cutting-edge AI tools, Bill has seen—and shaped—the evolution of how companies attract and convert customers. On this episode of Your Partner In Success Radio, we’ll explore his hard-won lessons on closing deals without a dedicated sales team, positioning your business for acquisition, and building systems that fuel long-term success without burning out your team.

Connect with Bill Rice: Website | Kaleidico |  LinkedIn | X

SPONSORED BY: This episode of Your Partner In Success Radio is proudly sponsored by Ben Gay III. Ben is a legendary sales trainer, author, and the creator of The Closers series — a must-have resource for anyone serious about mastering the art of selling. I’m grateful for his support and for the powerful principles he continues to share with entrepreneurs and sales professionals around the world. Be sure to check out his books and training at https://bfg3theclosers.com/. You can also buy The Closers here: https://www.ebay.com/str/ronzonebooks

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

What's RIGHT with America and How We Can Keep It That Way

Welcome back to Your Partner In Success Radio with your Host, Denise Griffitts

Today’s guests are two visionary leaders who believe America’s greatest days are still ahead. Paul Johnson is a former Mayor of Phoenix, a business innovator, and the host of The Optimistic American podcast. He’s known for championing individual empowerment, optimism, and the enduring strength of American values. Joining him is Larry Aldrich, an accomplished attorney, business leader, and civic advocate, whose career spans from federal antitrust prosecutor to CEO of major media and healthcare organizations. Together, they co-authored What’s Right with America and How We Can Keep It That Way, a book that explores the core traits—courage, imagination, grit, generosity, and optimism—that have defined America’s success and offers a hopeful roadmap for the future.

We’re especially excited to be broadcasting this conversation on America’s birthday—July 4th, Independence Day—a perfect occasion to reflect on what’s right with our country and how we can all help keep the American spirit alive. Get ready for an inspiring discussion about leadership, resilience, and the power of optimism in shaping our nation’s next chapter.

Buy this book on Amazon

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

What Do You Do for a Living? Timeless Sales Strategies from The Closers Pt 2 with Denise Griffitts and Ben Gay III

Today, Ben and I are opening The Closers Pt 2 to page 157 and diving into the chapter titled “What Do You Do for a Living?”

Now, this isn’t just about job titles or polished pitches—it’s about getting crystal clear on the real value you bring to the table.

We’re drawing on wisdom from some of the greats: Elmer Wheeler, who famously said, “Find a need and fill it.” Zig Ziglar, who reminded us that “You can have everything in life you want if you’ll just help enough other people get what they want.” And Fred Herman, who nailed it with “People don’t buy drills—they buy holes.”

See a pattern? 

Great salespeople don’t push products—they solve problems. And whether you’re just getting started in sales or you’ve been at it for decades, this conversation will help you rethink how you present your value—so it resonates, builds trust, and drives results.

So if you’ve ever struggled to answer that simple question—“What do you do?”—this episode is for you. 

Buy the Closers Series 

SPONSORED BY: This episode is proudly sponsored by Damon Lembi, CEO of LearnIt and author of The Learn-It-All Leader: Mindset, Traits, and Tools.

Damon is passionate about helping individuals and organizations thrive through continuous learning and leadership development. His work is a must-read for anyone looking to grow personally and professionally in today’s ever-evolving business landscape.

Thank you, Damon, for supporting this episode and for your commitment to empowering leaders everywhere. You can connect with Damon at learnit.com.

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

How Outsiders Change the World: Dr. Ken Atchity on Storytelling, Underdogs, and 50 Irrelevants Who Rocked History

Dr. Ken Atchity is a renowned Story Merchant—an author, producer, literary manager, and former professor with a Yale PhD. He’s written over 20 books, produced more than 30 films (including The Meg and Life or Something Like It), and launched dozens of bestselling authors and screenwriters. Ken’s career spans teaching, publishing, and Hollywood, all driven by his passion for finding and championing great stories and storytellers.

Ken has been a guest on Your Partner In Success Radio before, and it’s always an honor to welcome him back. I have many of Ken's books in pride of place in my entrepreneurial library, a testament to the value and inspiration they bring. Today, we’re diving into his powerful new book, '50 Irrelevants Who Rocked the World!'—a deeply inspiring tribute to outsiders, underdogs, and unlikely changemakers who reshaped history on their own terms. The “irrelevants” come from sports, science, the arts, activism, business, and more—demonstrating that underdogs can emerge anywhere.

Connect with Ken Atchity online: Website | LinkedIn | Facebook | Instagram | X | Amazon

SPONSORED BY: This episode is proudly sponsored by Devon Blaine and The Blaine Group, Inc.

When you need to be seen, heard, and remembered — Devon is the powerhouse you want in your corner. The Blaine Group is a Total Communications Agency specializing in media relations, crisis management, and high-impact publicity that gets results. Whether you're launching a book, building your brand, or navigating a critical moment, Devon and her team know how to move the needle. Visit TheBlaineGroupInc.com and discover how they can help you stand out and stay ahead.

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

The B2B Marketing Revolution: How to Guarantee ROI and Overcome the 12 Mindset Battles with Lori Turner-Wilson

Welcome back to Your Partner In Success Radio. I’m your host, Denise Griffitts, and today we are diving into a conversation that challenges the status quo in the marketing world—and frankly, it’s long overdue.

Joining me is Lori Turner-Wilson, international best-selling author of The B2B Marketing Revolution: Your Battle Plan for Guaranteed Outcomes. Lori is not only disrupting the traditional agency model, she’s raising the bar entirely. As the founder of RedRover, one of the only full-service B2B marketing agencies in the U.S. to guarantee ROI, she’s leading a movement to shift the industry from vague deliverables to measurable, predictable success.

Her message is bold and her mission is clear: You, as a business owner or marketing leader, deserve guaranteed marketing outcomes. And if anyone tells you otherwise, Lori wants you to question that—and maybe lovingly move them aside.

In today’s conversation, we’ll explore:

• Why Lori calls this book a revolution—and why she believes apathy in the agency world has gone on long enough.
• The 12 Battles framework that reveals the mindset shifts required to unlock predictable marketing success.
• Why “marketing is both an art and a science” is often used as an excuse for lack of accountability.
• How market research, when done right, can in fact predict consumer behavior with surprising accuracy.
• And what it really takes to drive ROI—not just impressions, clicks, or vague branding wins—but real, measurable business outcomes.

Connect with Lori Turner Wilson: Exclusive Podcast Listener Offers | Website | LinkedIn | Instagram | X

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This episode of Your Partner In Success Radio is sponsored by Frederick J. Fisher — attorney, consultant, and pioneer in liability insurance, with over 50 years of experience in Professional Liability.

Fred brings unmatched depth and clarity to a complex and often misunderstood area of business — helping professionals, educators, and organizations identify risks before they become costly mistakes. His work spans expert witness testimony, specialized consulting, public speaking, and the kind of real-world insight that only decades in the field can deliver.

He’s not just an expert — he’s the one professionals turn to when the fine print matters most.

To learn more, connect with Frederick J. Fisher on LinkedIn or visit Fisher Consulting Group

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]

The Countess and the Nazis: Rick Hutto Reveals the Untold Story of an American Heiress’s Heroism in WWII

Welcome back to Your Partner In Success Radio. Today, I’m excited to welcome a very distinguished guest, Richard Jay Hutto. 

Rick has worn many hats throughout his remarkable career—he served as White House Appointments Secretary to the Carter Family, chaired the Georgia Council for the Arts, and practiced as an attorney. He’s also an internationally recognized writer and lecturer, featured on-air as a historical expert, and one of his acclaimed books was even adapted for television. Rick’s work often explores the fascinating lives of America’s Gilded Age heiresses and their marriages into European aristocracy.

Today, we’ll be diving into his latest book, The Countess and the Nazis: An American Family's Private War. This gripping story follows Muriel White, a woman born into privilege who chose a path of courage and sacrifice—staying behind enemy lines during World War II to fight the Nazis from within. Despite her wealth being sequestered by Congress, Muriel cared for her family and those who depended on her, ultimately paying the ultimate price to protect her loved ones.

Connect with Rick Hutton online: Website | Book Website

SPONSORED BY: This episode of Your Partner In Success Radio is proudly sponsored by Ben Gay III, legendary sales trainer and author of The Closers series—essential reading for anyone serious about mastering the art of ethical, effective selling. This series - AKA as 'the Sales Bibles' are available with free shipping at https://www.ebay.com/str/ronzonebooks
 

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

• Website: Your  Partner In Success Radio
• Email: [email protected]