“We are only limited by our imagination.” - Denise Wymore

Welcome to episode 49 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder of CUInsight.com. Today Randy welcomes Denise Wymore to the show. Denise has been in the credit union industry for over 30 years and with NACUSO for almost four. She is responsible for membership development and helping CUSOs tell their stories. She lives in New Mexico, with her husband Mark and two dogs, and she is also a Volunteer Firefighter/EMT for the town of Cochiti Lake.

Denise and Randy discuss NACUSO and cooperative business-minded CUSOs. Denise believes credit unions are dying of old age because they rely too heavily on credit scores for new members. She chats about the credit unions losing sight of the three C’s Character, Capacity, and Collateral and talks about why she believes we need to bring the focus back.

Denise speaks about the six cooperative principle, cooperation among cooperatives, like share branching. She says that credit unions need a differentiator, something that will set us apart and be a national brand.

Question everything is a phrase that Denise uses all of the time. She says that if you don’t, you won’t know whether pigs can fly or not. Mistakes are ok, everyone makes them but learn from them and don’t make the same mistake twice. Denise believes that if everyone did something nice for a stranger every day, the world would be a much better place.

Listen in to this conversation with Denise. She is an open and funny individual with vast experience in many things, and if you don’t learn something from her, you weren’t trying. Enjoy!

Find the full show notes at CUInsight.com.

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How to find Denise:
Denise Wymore, Director/Membership & Advocacy Development Officer at NACUSO
www.nacuso.org
[email protected]
Twitter | Linkedin | Facebook

In This Episode:
[01:17] - Denise, Welcome to the show!
[01:47] - She discusses her rise in the credit union industry.
[03:04] - Denise believes that the credit union is dying of old age because they rely on credit scores.
[05:00] - What gets you excited when you leave CUSO conferences?
[06:02] - Denise speaks about a teen program designed to bring younger people into credit unions.
[07:26] - She tells us the story of how she became a Volunteer Firefighter and EMT.[09:24] - What needs to change in the credit union industry that needs to change to stay relevant?
[11:17] - Denise says what inspired her to take her position at NACUSO was the way she fit with the team and their principles.
[12:19] - How has the inspiration changed over the last few years with time on the job?
[15:40] - She speaks about the traits she sees in leaders and who helped her the most in her career.
[18:08] - Is fail faster something we need to see in the industry today? Do things need to be tested at the branch before being released company-wide?
[19:37] - Question everything, is what she says all the time. 
[21:33] - Denise says that she