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SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges.Connect with our Guest: Website: https://smcnational.com/Visit➡️https://go.smcnational.com/officehours and join SMC's Channan Cassella and Kristen Wasilewski for a LIVE Q&A on Zoom to talk about how to convert more leads, wow your new patients, and keep them coming back for more. ➡️Live on Zoom from 1:00 PM to 1:50 PM EST on 1/31/24.📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Kristen Wasilewski, SMC’s internal marketing specialist, joins Gary to talk about how patient reviews and referrals create such cost-effective growth, plus how to generate more of each and why doing so makes your paid marketing perform better too.Connect with our Guest: Website: https://smcnational.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Dr. Tarryn MacCarthy, CEO of The Business of Happiness Transformational Mindset Coaching, joins Gary to discuss why calm is the key to growth, how to change your scarcity mindset to embrace creativity, and why this all matters so much for dentists.Connect with our Guest:Website: https://www.thebizofhappiness.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments.Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST 100 registrants to enjoy FREE access to the transformative Phone Scripting course. Visit ➡️http://go.dentalmarketingmanager.com/phone-scripting📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships.Connect with our Guest:Website: https://riversideoralsurgery.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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April Lowry, founder of Ora Dental, shares what happened when she partnered with PracticeTek to build a new cloud-based PMS, why making the ultimate dental platform is such a challenge for developers, and how her business stacks up against the competition.Connect with our Guest:Website: https://oradental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Minal Sampat, founder of Minal Sampat LLC, joins Gary to talk about how dental groups and emerging DSOs can benefit from social media even as they scale up, how to create great in-office content, and what to look for when partnering with local influencers.Connect with our Guest:Website: https://minalsampat.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Melinda Heryford, founder of Practice Management Consulting, joins Gary to talk about why so many dentists struggle to grow, how setting the right KPIs is the key to achieving bigger goals, and what it takes to build a strong dental leadership team.Connect with our Guest:Website: https://practicemanagementconsulting.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Paul Gruensfelder, VP of marketing for Select Dental Management, shares why practices need to focus on the patient journey as a whole, why more dentists should embrace email marketing, and how to start building your practice tech stack.Connect with our Guest:Website: https://selectdentalmanagement.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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SMC’s director of marketing, Jack Meyers, returns to the show to talk about why many practices experienced a noticeable slowdown during Q4, plus how ambitious dentists can capitalize on their competitors closing their doors for the holidays.Connect with our Guest:Website: https://smcnational.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/