Dental Marketing Mastery

In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.

Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.

Podcast Highlights:

• The amount of staff needed to run this software (it's none)
• Staff interaction is icing on the cake, not the cake
• Where reviews should be for maximum exposure
• Email vs. texting to get reviews
• Practice management software integration

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider's website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html 

Podcast Highlights:

• Existing patients, specifically recare and overdue recare, can make an appointment when it is convenient for them, without making a phone call
• The history of NPI Concierge
• Uses YOUR scheduling rules: Dentists DON'T give away control of their schedule as patients can only schedule based on the criteria you set
• Online marketing opportunities with this software -- paid CPC campaigns that lead prospective patients directly into scheduling an appointment
• How does NPI Concierge integrate with practice management software?

In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?

The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html 

Podcast Highlights:

• Are you promoting the right services?
• Do you HAVE the right services?
• The pitfalls of using an introductory price
• How to determine your marketable attributes with our score card
  • http://www.dentalwebcontent.com/marketable_attributes.html
  • The research that went into the score card
• What do consumers ACTUALLY care about?
• Did you know... that only 36% of customers care about price?
• The score you should aim for in marketing
• Creating a balanced marketing plan

Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.

Podcast Highlights:

• The importance of online reviews
• Control triggers for online reputation
• How your dental demographics view reviews differently
• Texting vs. Email to get more reviews
• How to integrate with practice management software
• What to write when asking for reviews
• Reputation management software
• The sites you want to be reviewed on

Mark and Howie explain PPC, how to get the most out of your money, and more.

Podcast highlights:

• PPC definition and examples
• Which search terms should you bid on?
• How bidding works
• Switching up phrases instead of abandoning PPC
• How to go from $20 per click to 45c per click
• Facebook PPC
• Facebook targeting basics
• Measuring results

Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain.

Podcast Highlights:

• Where to start
• Costs and statistical analysis of success
• The first mediums you should explore
• The first people you should target
• The second medium to approach
• Where do you go from there?

EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.

Podcast Highlights:

• What is EDDM?
• When should you use it?
• The right budget for EDDM
• Why EDDM is best for price-incentive-based marketing
• Which demographics work best for EDDM?
• When Should You NOT use EDDM?
• Income targeting
• Carrier rates
• How some households will skew EDDM targeting
• When to use Direct Bulk Mail
• Ad types for Direct Bulk Mail
• Advantages of Direct Bulk Mailk
• Budgeting

In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it.

Podcast highlights:

• The best times to have your phones covered
• How to get the most out of voicemail
• How to screen between new patients and returning
• When new patients are most likely to call
• How to accommodate existing patients
• How patients view who answers the phone
• How to improve phone call conversions
• Connecting your website to your phones and practice management software
• The importance of reviewing your calls

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.

Podcast Highlights:

• What IS insurance participation, really?
• What do you get out of it?
• Comparing insurance participation rates to an effective marketing budget
• How long does it take to get to the point where you can transition out of insurance participation?
• What NOT to do when transitioning
• Why going cold turkey is a bad idea
• How to motivate your team during this process
• How to keep some of your insurance patients
• Promoting to the right half of the market