Knowing what we do now, try to process how such a mainstream and versatile website can contribute to the Search Engine Optimization (SEO) efforts of a company or business trying to grow online.

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Branding, to put it simply, is to give your service or product an identity; something that is recognizable to consumers and competitors.

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Much like the name sounds, a patient portal is an online access point that connects a user with their personal health record. They can also contact you directly and enjoy a host of other features depending on the platform chosen, such as prescription refills.

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If you want to improve your current strategy to reduce patient no shows, keep reading. In this article, we'll share our top proactive steps to get people to follow through and make their dental office appointments.

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As a dentist, your practice represents everything you've worked so hard to achieve in your career. You take time to analyze your business and set financial goals to increase patient growth, maximize productivity, improve dental services, and increase your ROI.

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Dental practices have a tough decision when deciding to go in-network. There is the matter of PPO credentialing and spending time negotiating rates to increase the advantage of participation.

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Every industry has experienced technological advances over the past two decades, but none as much as dentistry. With innovations revolutionizing (and even turning traditional oral healthcare notions on their heads), the impact on how we treat our teeth will be felt for generations.

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Employee engagement is one of the most significant drags on your dental office's performance and profitability. You can usually spot these individuals quickly due to their almost mechanical day-to-day performance.

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The concept of brand authority boils down to a basic understanding of what we understand about a brand in concrete form. It's a perception of your dental practice's expertise within its industry or specialty. If your dental team is treated as experts in orthodontics by the general public, your clinic would have brand authority.

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As a dentist, you probably know that digital marketing offers a broader reach but may question if it's genuinely more effective than traditional paid advertising methods.

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