Dental SEO | Dental Marketing | Dental Practice Growth

Stop wasting money on overgeneralized dental marketing packages. This episode reveals how successful dental practice owners are dominating Google Maps, driving new patients, and growing their dental practice revenue with custom SEO strategies.

Mike Dinsio and Guido Tabano (CMO, Market My Market) break down dental practice management secrets that actually work for startup dentists and established practices alike.

What You'll Learn:

• Why Google Maps drives 40% of new patients (and how to dominate it)
• The fatal flaw in $500-$1,500 dental SEO packages
• How to check if your marketing company is plagiarizing your content
• Geo-specific strategies that target YOUR community (not generic advice)
• Why website aesthetics don't matter to Google rankings (but this does)
• The 5 most-visited pages patients check before calling your dental practice
• Review strategy secrets: Why 30 reviews can outrank 300
• Blog content that converts vs. content that wastes money

For Dentists Ready to Scale: Whether you're starting a dental practice, buying a dental practice, or running a dental practice that's plateaued, this episode gives you the dental practice tips and dental industry advice to compete and win.

Guest Expert: Guido Tabano brings 20+ years of marketing experience, now applying enterprise-level strategies to dental practices. His company optimizes 2,000+ Google Maps locations with market-specific digital marketing.

Key Takeaway: The business of dentistry has changed. Consumer behavior drives patient acquisition. This episode gives you the exact framework for dental practice financial tips, dental marketing strategies, and achieving big results.

Perfect for: Dental startup owners, dentists frustrated with current marketing, dental entrepreneurs, DSO operators, and anyone focused on dental practice growth and profitability in dentistry.

🔗 Get Free Market Analysis: https://MarketMyMarket.com

Topics: dental seo, dentist seo, dental marketing, google maps optimization, dental practice revenue, growing a dental practice, dental consulting, dental solutions, how to run a dental practice

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Show Hosts: Michael Dinsio & Paula Quinn our founders of NEXT LEVEL CONSULTANTS dental practice consulting firm
Check them out on their website - https://nxlevelconsultants.com

00:00 Introduction & Welcome
02:18 Meet Guido Tabano
05:56 What is SEO? Search Engine Optimization
07:24 Market Specific Approach: Why Location Matters
10:17 Google Maps: The Foundation of Dental Marketing
12:49 Addressing Package Pricing Trap from Marketers
18:18 Content Strategy: What Google Actually Wants
19:06 Website Aesthetics vs Function: What Google Wants
21:08 Consumer Online Behavior Patterns in Dental Marketing
23:23 Dentistry as Retail: Accept It or Fight It
25:20 What Makes Market My Market Different

In this essential episode of Dental Unscripted, co-hosts Michael Dinsio and Paula Quinn dive into a highly relevant topic for every dental practice owner: the scarcity mindset versus the abundant mindset.

They break down how a scarcity mindset (a constant feeling of "not enough" resources, time, or money) can cripple you as a business owner and a person. This mindset often leads to short-term decisions focused on survival rather than long-term growth. Paula shares her personal experience of living in scarcity while running her own practice, sacrificing growth by trying to do all the roles herself.

Learn how to shift to an abundant mindset, which is focused on possibility, trust in growth, and long-term thinking. Michael and Paula discuss:

• The Impact of Scarcity: How fear of loss affects critical decisions, from hiring employees to joining insurance networks.
• The Role of Strategy and Metrics: The importance of basing big decisions on metrics and proper ROI rather than just "gut feeling" to enable confident leaps of faith.
• Leadership and Language: Why the dentist must be the leader and visionary of the practice, using positive, abundant language that inspires the team instead of projecting fear and negativity.
• Bet on Yourself: A powerful reminder that the patient pool is big enough and that no one is better to bet on than yourself to lead your practice to exponential growth.

Stop treading water and start focusing on growth! Get the unscripted truth on why a change in mindset is the first step toward building the dental practice and legacy you've always wanted.

4:00 Scarcity Mindset Defined
5:18 Abundance Mindset Defined
13.31 Behavior Style & DISC assessment
17:18 Decisions Based on Dollar Amounts
21:55 The Cost of Running a Dental Business
25:50 Look at the Numbers & Plan for an ROI
29:01 Negative Communication Patterns
35:24 Leadership & Goal Setting

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!

WATCH LIVE ON YOUTUBE
https://www.youtube.com/@dentalunscripted

About Mike & Paula
Michael Dinsio and Paula Quinn are Dental Practice Consultants who care!
You can partner with them to turn around and supercharge your practice.
Learn more about what they can do for you here: https://nxlevelconsultants.com/

This episode reveals the buyers’ fears (e.g., Paula Quinn's journey and how she worried about being “stuck” with a bad practice or uncovering hidden issues). We also explore the sellers’ excitement mixed with impatience. Phil Hoover notes that sellers’ feel a relief and joy after receiving an offer, but this is just the beginning. Phil also mentions that both parties can use that anxious energy in a positive way in order to work together on a successful transition. The buyer overcoming fear and the seller wanting to make a deal. We discuss how the LOI sets up the entire process and determines the path forward for both parties moving from anxiety to confidence!

The LOI’s Pivotal Role: 
Dive into why the Letter of Intent is essentially a kick-off of a seamless dental practice transition, shaping the journey for both buyers and sellers. 

A Buyer’s Emotional Ride: 
Paula Quinn opens up about her nail-biting apprehension with uncertainties looming while signing an LOI

Inside the Seller’s Mind: 
Phil Hoover discusses the seller’s emotional highs and lows throughout the transition process.

The Good Faith Tightrope: 
Explore the delicate balance of commitment vs good faith and why swift decisiveness is critical. 

What Buyers Must Know: 
Uncover the insights buyers "need to know" focusing on production reports, financials, and clinical focus making a more confident offer without getting lost in the details. 

The Broker’s Balancing Act: 
Phil shares how brokers can juggle multiple offers, and prioritize the dentist's character over cash, focusing on the ones that foster fairness and a good understanding of how the office does dentistry in order to ensure a win-win for all. 

Deal-Breakers vs Opportunities: 
Get actionable tips to stand out to brokers in order to navigate the “hard” truths after signing the LOI, turning challenges into opportunities! 

0:00 Intro/Music
4:56 What is the LOI - Letter of Intent
6:55 The Buyer's Perspective
8:57 The Seller's Perspective
10:50 Involving Professionals (Broker & Buyer Rep)
13:56 You Can Backout of An LOI
16:09 What Do Buyer's Need to Know UPFRONT!
22:36 Working With A Broker on a Deal
25:13 The Buyer's Good Faith & Expectation
28:53 Broker's Only Deal with One Buyer
32:32 Communicating with a Broker
36:12 How to Approach Working with a Broker

Are you struggling to grow your dental practice despite continually bringing in new patients? The truth is, most practices are losing just as many patients as they might be gaining. We talk about the cost of attracting new patients. So join Mike Dinsio and Paula Quinn as they discuss trends in the industry with Steven from Dental Intelligence. They expose the two most critical (and costly) trends in dentistry today.

1. Exploding Patient Attrition:

Find out why cancellations and no-shows have nearly doubled, leaving massive holes in your schedule.

2. Collapsing Case Acceptance: 

Learn why the rate of diagnosed treatment actually getting completed has plummeted from 46% to the low 30s. 

Steven shares the raw data from over 10,000 practices, and the hosts translate these analytics into actionable strategies. They reveal simple systems including the 3 key metrics you must track to stop the cash flow bleeding. We briefly discuss how to boost your team's performance, and how to prevent patients from falling into that dreaded "la-la land" where you never hear from them again. If you're ready to take action and start leveraging data to increase patient retention and drive more revenue, this is the conversation to tune in on!

0:00 Intro
2:02 What is Dental Intelligence
7:08 Data Trends in Dental Industry
13:55 Patient Attrition
17:41 Recare & Scheduling
24:12 The Cost of New Patients
28:10 Industry Wide Decline in Case Acceptance
34:25 Patient Relationships
40:59 How-to Increase Case Acceptance
48:21 Tracking Data in Your Practice

About our guest:
Steven Jensen is the Vice President of Business Development at Dental Intelligence. For seven years, he has helped dental practices and DSOs accelerate growth, improve profitability, and elevate patient care through data-driven strategies. As the host of the "Growth in Dentistry" podcast and a frequent keynote speaker, Steven is known for delivering actionable insights that resonate with dental leaders at every level. He lives in Utah with his family and is also an accomplished endurance athlete.

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey! 

WATCH LIVE ON YOUTUBE
https://www.youtube.com/@dentalunscripted

About Mike & Paula
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what they can do here: https://nxlevelconsultants.com/

Is your dental practice bleeding profits due to front office chaos? In this explosive Part 2 of Front Office Fiasco, where hosts Mike Dinsio and Paula Quinn, alongside front office guru Stefani Sandoval, together dive into the pitfalls that are sabotaging your AR and patient loyalty. From distracted staff to outdated processes, discover why your front desk might be your biggest liability! 😬 and how outsourcing your billing could be the game-changer you've been looking for. This episode is packed with real-world insights, revealing how to transform your front office into a profit-driving, patient-winning machine. Don’t miss the secrets to mastering your practice’s front office efficiency and performance.

0:00 Intro Music
0:38 Introducing Stafani Sandoval - Billing Specialist
3:19 Understanding the Front Office Role
5:24 Pitfalls of an Overburdened Front Office
15:26 The Case for Outsourcing to 3rd Party Services
23:03 Why Outsourcing Billing is the Best 1st Choice
30:16 Common Pushback for Outsourcing Front Office
34:45 Business Strategies as a Practice Owner

Review us Please!  🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey! 
www.youtube.com/@DentalUnscripted

About Your Hosts Mike & Paula:
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what they can do here: https://nxlevelconsultants.com/front-office-support/remote-dental-billing/

Is dental billing draining office's time and efficiency, cash flow, and customer experience? In this episode, we expose the biggest dental billing mistakes that keep practices from getting paid, and show you how to turn chaos into collections.

• Fix broken insurance verification systems
• Reduce costly claim denials
• Apply smart dental coding tips that speed up payments
• Strengthen your revenue cycle and boost practice cash flow

Whether you’re a dentist, office manager, or team lead, this conversation will give you practical strategies to maximize collections, protect your bottom line, and finally stop the revenue leaks holding your practice back.

Are dental billing headaches draining your cash flow? 🦷💸 In this episode, we dive deep into dental billing mistakes, insurance verification nightmares, and the hidden revenue leaks that keep dental practices from maximizing collections.

You’ll find out:
✅ How front office admin can avoid common dental billing errors that cost you money
✅ How to improve insurance verification and reduce claim denials
✅ How to use smart dental coding tips to get paid faster
✅ How to boost dental practice cash flow with a cleaner revenue cycle

If you’ve ever felt lost or confused dealing with claim denials or dental coding, or you're frustrated with your practice’s collections, this podcast is your wake-up call.

👉 Don’t let billing chaos run your office. Learn how to take control, stop losing revenue, and finally get paid what you deserve.

0:00 Intro music & welcome
1:34 Guest introduction: Stefani Sandoval, front office & billing expert
6:00 How Does Insurance Billing Break Down?
8:15 Where Should Dentists Start Looking?
15:40 How Should You Manage Front Office Duties?
20:58 Adjustments and Write-Offs
23:40 Why Patients Leave & Patient Experiences
25:20 In-House vs Outsourced Services
30:45 Real-World Actions and First Steps

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey! 
Go watch LIVE on YouTube - every episode is streamed LIVE where you can ask questions on air!
https://www.youtube.com/@DentalUnscripted

About Mike & Paula
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what they can do here: https://nxlevelconsultants.com/front-office-support/remote-dental-billing/

On this episode of Dental Unscripted, co-hosts Mike Dinsio and Paula Quinn bring in Ty, the VP of Sales at Vyne, a "get you paid platform". They dig with dental tips and the unscripted truth about claims, cash flow, and patient experience, a topic they've never covered before on the show.

Ty explains how Vyne goes beyond a traditional clearinghouse, solving the major problems that cause hiccups in cash flow for dental practices. The conversation covers the "crap in, crap out" dilemma of front office work, the frustration of inaccurate documentation, and the financial impact of rejected claims.

Contact Ty and learn more about Vyne:
Let him know you saw him on Dental Unscripted!
https://vynedental.com/nextlevelconsulting/ 

0:00 Introduction
1:57 Vyne's the "Get You Paid" Platform
10:15 The Problem with Manual Processes and Claim Rejections
16:36 The Value of Automation, Saving Time and Improving Patient Experience
20:41 Eliminating Surprises, Real-Time Visibility and Patient Credibility
26:30 Unlimited Attachments and "Image Sync"
32:00 The "Crap In, Crap Out" Problem and Making Corrections
35:29 Beyond Claims, Vyne's Other Solutions for Practice Growth

• Automated Eligibility Verification: 

The platform automatically verifies patient insurance and eligibility up to two weeks before their appointment.

• Real-Time Rejection Management: 

Vyne's system runs a rule set against every claim and tells the practice if it will be rejected and why, so they can fix it before sending.

• Unlimited Attachments: 

Vyne offers a flat rate for unlimited claims and attachments, which is a major value-add for high-claim submitters.

• Seamless Patient Payments: 

Ultimately, this episode is a wake-up call for dentists to pull their heads out of their loops and pay attention to their practice's financial health. You could be leaving an extra $10,000 a year or more on the table just by being smarter about how you collect money.

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey! 
https://dental-unscripted.transistor.fm/

About Mike & Paula
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what he does and can do here: https://nxlevelconsultants.comReview us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!
 
WATCH US LIVE ON YOUTUBE! Follow along to comment during the live stream.
https://www.youtube.com/watch?v=pUO1iYPxu3M

About Mike & Paula
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what he does and can do here: https://nxlevelconsultants.com

#DentalPodcast #DentalPractice #Dentist #DentalBusiness #PracticeManagement #DentalClaims #RevenueCycleManagement #DentalBilling

On this episode of Dental Unscripted, Michael and Paula tackle a HOT TOPIC 🔥 that's crucial for the well being of any practice: Dental Team Culture. They explore how a strong, positive dental team culture is the ultimate antidote to burnout and stress, a pervasive issue in the dental community.

The conversation drills down on foundational elements of a winning team including culture, starting with core values. You'll find out why defining your team's values are an essential first step to empowering you to make better hiring and firing decisions. MIke and Paula share their own experience, explaining how having clearly defined values instantly reveals when a team member is not aligned.

Beyond values, they break down the critical need for setting granular, specific expectations in job descriptions. Forget outlining generalized tasks like "fill the schedule." Paula advocates for results-driven directives like "schedule to a $5,000 per day goal" to foster ownership and responsibility mentality in your team. The discussion also tackles the uncomfortable but necessary topic of handling conflict. Michael argues that a leader's ability to "lean into" difficult conversations can actually in-the-end Elevate ⬆️ that relationship and build respect between individuals. 

We also emphasize the importance of creating a safe environment where team members feel comfortable addressing issues without fear of being attacked. Finally, Michael and Paula reveal celebrating everyday tasks ✅ that sustain a thriving culture. Recognize the small wins! Eliminate "culture vampires" , and other Key Takeaway? You can have the best strategy in the world, but as the old saying goes, "Culture eats strategy for breakfast".

0:00 Intro
3:15 Having Good Culture Alleviates Stress & Burnout
6:40 Nurturing Relationships & Your Dental Family
8:30 Importance of Establishing Your Team Values
10:19 Establishing & Communicating Clear Expectations
23:55 Handling Upsets Productively 
27:26 Constructive Communication 
30:30 Investing in Your Team (Time & Attention)
34:25 Culture Vampires - Energy Suckers
37:05 How to Instill Loyalty in Your Team
41:30 Culture Eats Strategy for Breakfast! 

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!  
Visit out YouTube channel to stream episodes LIVE. Join in to ask questions on air and joining in the conversation! 

Hosts of the Show:
Michael Dinsio iand Paula Quinn are Dental Practice Consultants who care! You can partner with them to turn around and supercharge your practice. Learn more about what he does and can do here: https://nxlevelconsultants.com

✍️ Designing a Dental Practice That Actually Works: Lessons from 1,000+ Buildouts

If you’re planning a dental startup, expanding your dental office, or just want to avoid costly construction mistakes, this episode is packed with must-know insights from someone who’s seen it all. Mike D’Inzio sits down with Steve Anderson, founder of Denco Dental Construction, to unpack what makes a dental practice functional, profitable, and built to last.

With over 1,000 dental office buildouts under his belt, Steve shares his most valuable lessons on floor plan layout, operatory design, workflow efficiency, mechanical systems, permitting pitfalls, and more.

💡In this episode, you’ll discover :

• How to design a dental practice that supports team productivity
• The #1 mistake dentists make during construction (and how to avoid it)
• Why your workflow should shape your floor plan—not the other way around
• What “Design-Build” really means and why it saves time and money
• The truth about waiting room space and post-COVID patient flow
• How smart design choices can increase production from Day One

Whether you're working with an architect, a general contractor, or going it alone—don’t make design decisions until you hear this.

🎧 Hit play and learn how to build a practice that works as hard as you do.

Guest Steve Anderson/Denco Dental Construction
https://www.dencodental.com
(480) 201-7479
[email protected]
Steve Anderson's book – Blueprints for Success (link below 👇)
https://www.amazon.com/dp/B0DNNYLYK6?binding=paperback&qid=1742878073&sr=8-1&ref=dbs_dp_rwt_sb_pc_tpbk

Review us on Apple Podcasts or Spotify - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!  Watch uis LIVE on YouTube. https://www.youtube.com/@dentalunscripted
You can ask Questions during LIVE STREAMS and be a part of conversation!

Michael Dinsio is a Dental Startup Consultant and can partner with you through the entire startup process. Learn more about what he does and can do here: https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

#DentalStartup #DentalOfficeDesign #PracticeOwnership #DentalConstruction #DentalBuildout #DentalWorkflow #DentalConsulting #DentistryBusiness #DentalContractor #DesignBuild

Thinking about a dental practice startup or remodeling your existing office? This special "Dental Shark Week" episode of Dental Unscripted is your ultimate guide to dental practice construction!  Join Mike Dinsio as he interviews Chad Hill from Hill Commercial Construction, a leading dental contractor in the Colorado market, who shares invaluable insights from his extensive experience in building dental offices. 

• Choosing the Right Space: Discover what critical factors a general contractor looks for during the due diligence process for both rented spaces and ground-up builds. Learn about evaluating infrastructure like electrical, sewer, and HVAC, and understanding potential issues like asbestos or soil conditions. 
• From Plans to Permit: Understand the journey from initial floor plan concepts (often provided by equipment reps!) to securing city permits. Chad emphasizes the importance of a budget-minded architect who truly understands your vision, balancing desired aesthetics with practical costs. 
• Navigating Hard Bids & Unexpected Costs: Get insights into the challenges of the hard bid process when design isn't aligned with budget, and how experienced contractors manage unforeseen issues like material delays or tariffs. 
• The Power of Partnership: Learn why choosing a contractor who acts as a partner, offering transparent communication and problem-solving, is crucial for a smooth and successful project. 

Chad emphasizes that projects aren't slowing down, and for those considering getting into business or making a move, there's no better time than now! 

Guest: Chad Hill, Hill Commercial Construction
Connect with Chad: [email protected]
https://hillcommercial.com/
303.994.4849

Like this episode?
Hit SUBSCRIBE, leave us a comment, and let us know what other "Dental Shark Week" topics you want us to tackle!

Michael Dinsio is a Dental Startup Consultant and can partner with you through the entire startup process. Learn more about what he does and can do here: https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

Like this episode?
Hit SUBSCRIBE, leave us a comment, and let us know what other "Dental Shark Week" topics you want us to tackle!

Michael Dinsio is a Dental Startup Consultant and can partner with you through the entire startup process. Learn more about what he does and can do here: https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/