Stop focusing on your competitors and start focusing on what opportunities you have to maximize your growth. Throw out the SWOT and get the GIST.

How do you deal with bad reviews? No one wants to get them, but sometimes you can't make people happy. Learn how to deal with them and what actions you can take to prevent them and get rid of unfair ones.

On this episode Grace and Joe talk about the importance of video content, reference the fact that dental marketing used to be illegal, and staying true to oneself and one's brand.

A dentist had uploaded a picture of a mouth mid surgery that looked absolutely terrifying from a patient perspective. While photos and videos are extremely important, decrement needs to be used when picking what to share publicly.

Grace talks about how she stopped working with a client because of the client's questionable ethics. Join hosts Grace Rizza and Joe Jennings for some hilarious banter and marketing expertise.