What does innovation really look like? Tech evolutions are hard to keep up with but sometimes the most creative uses are invisible. 'Loud' jacket-wearer Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like for progressive brands and gets into the 'unsexy stuff' within innovations.

He also talks about being bold for your personal brand and joins the Attention Seekers' 'Dragon's Den' for the ultimate Resell me a Pen challenge.

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