This episode is devoted to creating a compelling brand concept. Learn how to map out your customers’ journey on this episode of Tell Me Something Good About Retail. 

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Key Links

• https://www.linkedin.com/in/derekocarroll

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When time is the one thing you can control

Set the vision for your company culture

But, most importantly, let your team set the values

How to build on or evolve away from current culture

Aspired values should drive the culture

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More details at: 

https://www.retaildoc.com/podcast/410-derek-o'carroll-creating-a-retail-culture

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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.