This week we have Derek Woodruff from Floral Underground! He's quickly making his mark in the floral industry by winning the 49th Annual Sylvia Cup, being the runner up on the TV show "The Arrangement", and bringing a much needed change in style and floral industry trends!

Derek Woodruff - Floral Underground

Art Conforti talks with top professionals in the floral industry every week to discuss sales and marketing tactics, pain points, and solutions to everyday floral industry issues.

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This week we have a chat with Linda Ruel Flynn from Flora-ly Studios in Orange, Massachusetts. She takes any floral keep sake such as bouquets and arrangements and changes them into preserved works of art that can be cherished for years to come. This isn't your regular flower preservation artist, Linda makes art out of your memories!

Linda Ruel Flynn - Flora-ly Studios

This week on Flower Pros we have the pleasure of talking with Holly Chapple of Holly Chapple Flowers! Holly’s signature characteristics are quality, clarity of vision and an impeccable eye for design. Remaining dedicated to quality and freshness of design and attentive service has allowed Holly to be recognized over and over again for exceptional products and client experiences while maintaining an unrelenting desire to drive industry trends.

Holly Chapple - Holly Chapple Flowers

This week on Flower Pros we have the honor of talking with Susan Davis from Fresh Design Flora & Events! She started with a Film and Television degree that cultivated her love of the arts and after doing set design for QVC her passion for the creative led her into Event Florals. She is a national speaker, educator, and founder of The Design Sanctuary Workshop.  She has trained countless apprentice florists and many have gone on to start their own shops.

Susan Davis - Fresh Designs Flora & Events

This week on Flower Pros we have the pleasure of talking with Alison Higgins from Grace Flowers Hawaii! She discusses how she got started, some of the differences of having a flower shop off the mainland, and what it's like to design for over 40 weddings in an island setting each month.

Alison Higgins - Grace Flowers Hawaii

Our guest this week is Gayle Zerr of Florist Fire in Hyde Park Florida! She discusses her transition from a design lead into the owner of a flourishing shop in South-West Florida. Her shop has geared more into event and wedding design but also focuses on subscription services and educational classes. Not only is she succeeding at her present location but is opening up another in August. Gayle is a true Flower Pro!

Derek Woodruff - Floral Underground

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