Describing effects you hear in jingles and music can be a hard process. It's better to give an example. I was recently asked how to change a music track from blurry to becoming crisp and clear. Pretty hard to understand! Describe is as the intro to PSY Gangnam Style and I know exactly the effect you're after.

I show you how to do a Gangnam Style intro here: http://youtu.be/elkSnWQBJkg