Audio Marketing Tips

When you have a guest on your show or mention a product, brand, or person be sure to tweet it out afterwards. Sharing your content with others that you feature in it will be sure to attract them to retweet it and open you up to a wider audience.

Reuse and recycle your best content. Look at your statistics - I use Spreaker to distribute this podcast - Spreaker statistics are awesome! You can see popular episodes and your most listened to shows. Retweet, like and share your audio again on Google+ to gain new listeners and boost old content. It's work you've already done so make use of it again and again.

I recommend Buffer app to help you schedule tweets at intervals you choose on Twitter: http://jngl.es/buffer

Find forums online that match your passion, join them, contribute and learn about new topics that you can talk about during your online radio show. I'm a big fan of Adobe Audition and subscribe to many online discussion forums to learn more about it. You can keep tabs on multiple forums by using an RSS reader. An App i use and love on my iPad is Mr. Reader. Check it out at http://jngl.es/mrreader

Audio could be the next frontier for social media. We already have Instagram to help us share photos and Vine for video but how about short, timely social audio clips? An article on Mashable suggests Dubbler and Eevzdrop could change the landscape of audio sharing on social media. I've started using Dubbler and you can add different effects to your audio clips (of up to 60 seconds). The future of audio is looking bright. 2013 will see more audio sharing platforms develop!

Startups Bet Audio Is the Next Frontier for Social Media: http://mashable.com/2013/03/06/dubbler-eevzdrop/
Dubbler: http://dblr.me/s/Q7QhH

What can you do to get more listeners to you radio show? Answer listener questions. It's the best way to tap into the zeitgeist of your listeners and attract more ears to your message. Is there a pattern in your inbox or do you get asked the same questions every single day? Answer them in a short-form podcast (like this one) and upload them to an audio distribution platform like Spreaker. Easy!

Some of the most successful podcasts I've done have been answers to listener questions like 'how do a make a great radio demo?' http://jngl.es/mrc034 or 'how can I make my voice sound better?' http://jngl.es/mrc003

Record your thoughts in a note taking app such as Evernote: http://jngl.es/evernote

Discovering the Community: Mike Russell: http://blog.spreaker.com/blog/2013/03/05/discovering-the-community-mike-russell/ - I've been interviewed on the Spreaker Blog. Thanks to Anna Piazza and the team at Spreaker. You all do a great job!

Portable recorders like the Roland R-05 or Blue Microphone Mikey can be used to record people on the go that you may bump into. You never know who you'll meet when out and about or at a convention. Celebrities, authorities on your subject or a listener to your radio show/podcast. Grab an interview or sound bites with them to use as content for your show or clips for radio jingles.

Roland R-05: http://jngl.es/r05
Blue Microphone Mikey: http://jngl.es/mikey

Do you create megabytes, gigabytes or even terabytes of audio and have no idea where to store it? Audio storage can be a problem especially if you like to record in the highest quality .wav file. A solution I can advise is to back up your audio to the cloud. I use Amazon S3 to backup audio and transfer large audio files to clients. If you're not so concerned about having access to the audio and prefer to be more of an 'audio hoarder' Amazon Glacier will provide a better long term solution. You'll be in good company - did you know that Dropbox uses Amazon Web Services to backup and sync files?

Amazon S3: http://aws.amazon.com/s3
Amazon Glacier: http://aws.amazon.com/glacier

The brand new Google+ sign-in for apps and website is exciting. I think it's a big deal for podcasters. You can now share stuff from apps and websites to your Google+ stream along with a big button. One of these buttons is titled 'LISTEN'. Two audio platforms have linked with Google+ already - Shazam and TuneIn. If you've not added your podcast to the TuneIn directory now is the time to submit is and then share it on Google+ for the world to hear.

How To Share A Podcast On Google+: http://www.musicradiocreative.com/jingles/how-to-share-a-podcast-on-google/

Introducing Google+ Sign-In: http://googledevelopers.blogspot.co.uk/2013/02/introducing-google-sign-in-simple-and.html

Transcribing your audio can help to increase the audience that discover your content. People learn in different ways - some read, some listen and others watch. YouTube allows you to upload your own transcription documents and will sync the writing perfectly with any video. You can also click to have your transcription translated into different languages. Look at your statistics and check to see if you have viewers or listeners in different countries. Translating audio transcriptions can help you to reach a whole new language.

My Adobe Audition Tutorial (with multiple language captions): http://youtu.be/hlKzx7ol_-o
YouTube Caption Translation: http://youtubecreator.blogspot.co.uk/2013/02/get-your-youtube-video-captions.html

How can you make sure your web address is remembered when you read it out? Get a short URL. A web address that's easy to say and easy to remember.

It's easy to register short domain names such as .fm and .co using a domain registrar such as GoDaddy: http://jngl.es/godaddy

Plugins I recommend that will allow you to redirect your short web addresses include Pretty Link Lite and YOURLS.

Pretty Link Lite: http://wordpress.org/extend/plugins/pretty-link/
YOURLS: http://yourls.org/

Remember to say any web address that you'd like your listener to remember at least twice.