Amazon platform ACX can turn your book, if you're a published author, into an audio book. It means your audio book can be distributed through Amazon, iTunes and Audible. It's really easy to sign up and use but at present you need to be resident in the US. It's a great way of getting your written word out to a wider audience using audio. Considering that only around 5% of the world's books are in audio form there's still plenty of opportunity!

Audiobook Creation Exchange (ACX): http://www.acx.com
Get your book transformed into an audio book at: http://www.musicradiocreative.com

SlideShare is a fantastic platform that allows you to upload PowerPoint presentations, Word docs, Adobe PDF files and even Keynote stuff (with a little converting to PDF!) I've uploaded a couple of presentations so far and seen an amazing amount of views. My most recent SlideShare upload about podcast intros - http://www.slideshare.net/musicradiocreative/podcast-intros-pro-podcast-intros-attract-more-listeners - had 25 views in the first hour! Not only can you share presentations but you can record a Slidecast. Which allows you to record audio to match with your presentation slides!

SlideShare : Slidecasts: http://help.slideshare.com/forums/326091-Slidecasts

Pinterest, the growing social network, can be used to get your sounds heard. There was a blog about this in 2012 when Pinterest announced they were unmuting the web. If you want your sounds to be heard on Pinterest you need to use SoundCloud. Make sure you use good artwork on your SoundCloud audio as it is displayed inside Pinterest with a play button over it. Listen to my friend Cynthia Sanchez with the Oh So Pinteresting podcast for more tips, tricks and interviews on how to use Pinterest for business or pleasure.

Oh So Pinteresting Podcast: http://www.ohsopinteresting.com/category/podcast/
SoundCloud Unmutes Pinterest: http://blog.soundcloud.com/2012/06/20/soundcloud-unmutes-pinterest/

* An app launched last year called chirp.io: http://jngl.es/chirp
* It's like a social network for audio.
* It generates a tweeting noise that allows you to share a web URL, image or short text.
* You could embed audio into your podcast at the end to create a subscribe link.
* Just hold your phone up to the audio source with the app open to use it.
* I made a YouTube video about Chirp.io jingles here: http://youtu.be/hh5jayN8OPI

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com

* Today is World Radio Day - #worldradioday
* A celebration of the positive impact radio can have on people around the world.
* "The humble wireless is an increasingly useful tool in improving health and education among some of the most disadvantaged and isolated communities in the world today." (Metro: http://metro.co.uk/2013/02/13/3445638-3445638/ )
* Do something to help spread the word about World Radio Day.
* 1 billion people in the world today still don't have access to radio (Official World Radio Day website: http://www.worldradioday.org/ )

* The Vine App from Twitter is growing - http://jngl.es/vineapp
* Use it to record 6 seconds of you podcasting or playing with your mixing desk.
* Many Vine video clips were created over the weekend of The Grammys, Fashion Week and US snowstorm.
* There are plenty of eyeballs on this new viral video sharing platform use it to promote your audio!

Vine clip to promote radio jingles: http://vine.co/v/bJAErZvb6An

Vines Sprout Throughout The Grammys, Fashion Week and Even a Snowstorm: http://simplymeasured.com/blog/2013/02/11/vines-sprout-throughout-the-grammys-fashion-week-and-even-a-snowstorm/

Get the Vine app here: http://jngl.es/vineapp

* Start with your podcast name and episode number to identify your show.
* Tell the audience what your podcast is all about - briefly!
* You could use intro music for your podcast or have a professional podcast intro produced.
* Get into the content of your episode as fast as possible.
* At the end, summarise to your audience what they've just heard.
* Give one call to action (like I did) to visit a web address or subscribe to you newsletter/social media etc.

Tips for Effective Podcast Intros, Transitions and Outros with Mike Russell: http://startpodcastingnow.com/009-tips-for-effective-podcast-intros-transitions-and-outros-with-mike-russell/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com

* Google+ is second biggest social network according to Trendstream's Global Web Index.
* Google engineer Tim Blasi announced a bandwidth slider to help users with poor internet connections.
* Slide it right down and you get to audio only mode.
* This could be huge for podcasters who want to invite listener interaction using Hangouts.

GlobalWebIndex Google+ In Depth: http://globalwebindex.net/thinking/google-in-depth/
Tim Blasi's announcement on Google+: https://plus.google.com/u/0/107339337083351011695/posts/XLpRLLJVaqa

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com

* According to a blog from Mark Ramsey Media audio is crushing it online!
* According to USA TouchPoints audio pulls in more reach than streaming movies and TV combined.
* Any audio or radio stream pulls in 40% of 18-24s, a third of 24-34s and one out of four 35-54s.
* I'm not surprised. You can consume streaming radio and podcasts while doing other things online.
* It's one of the easiest formats to produce - you just talk - and helps to build trust, brand awareness and your authority online.

Check Out the Reach for Streaming Radio: http://www.markramseymedia.com/2013/02/check-out-the-reach-for-streaming-radio/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com

* YouTube is great for uploading and sharing audio too.
* Don't just upload audio with a logo.
* Make a PowerPoint or Keynote presentation to match your audio.
* Use screen recording software to capture and talk about software you love.
* Get started with an iPhone or Android video camera!
* YouTube is the second biggest search engine in the world. Get your audio discovered on there!

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com