From the North Capital Meridian Diplomacy Forum in Washington, D.C., Susana Sáenz speaks with Ryan Croft, Director for Latin America at Teamworks, and Advisory Council at the U.S.-Mexico Foundation, about one of the least discussed business opportunities surrounding the 2026 FIFA World Cup: the technological transformation of the sports industry.

With more than 7,000 teams across dozens of countries using its platform — including 100% of the NFL, the Premier League, and the NHL — Teamworks recently surpassed a $1 billion valuation following a $235 million funding round. According to Croft, Mexico is poised to become one of the company's fastest-growing markets, driven by the influx of private capital, the professionalization of sports clubs, and the adoption of data- and AI-driven technologies.

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Desde el North Capital Meridian Diplomacy Forum en Washington, DC, Susana Sáenz platica con Ryan Croft, Director para Latinoamérica de Teamworks, y Advisory Council de la U.S.-Mexico Foundation, sobre una de las oportunidades de negocio menos discutidas alrededor del Mundial 2026: la transformación tecnológica de la industria deportiva. Con más de 7,000 equipos en decenas de países que usan su plataforma —incluyendo el 100% de la NFL, la Premier League y la NHL—, Teamworks acaba de alcanzar una valuación superior a los $1,000 mdd tras levantar $235 mdd. Para Croft, México será uno de sus mercados de mayor crecimiento, impulsado por la llegada de capital privado, la profesionalización de clubes y la adopción de herramientas basadas en datos e inteligencia artificial.