ARCHITECTING Podcast - Career + Lifestyle Mentoring for Architects looking to move beyond overwhelm and make a difference through design

Design a Message That Moves - Brand Strategy for Architects: Interview with Robert Bean

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Sick of marketing that feels fake? Robert Bean of IMPACT shares how ethical persuasion and purpose-driven storytelling attract dream clients - no selling out necessary. Discover how your unique purpose, not the usual list of qualifications, is your most valuable marketing tool.

  1. Design has a unique power to heal, but we don't spend enough time talking about how the spaces we create will make someone feel
  2. Marketing is the energy of stating "I'm here!" You have to value yourself to be valued.
  3. Your unique story is your value, not the status quo
  4. Always apply the "fun metric." If you aren't enjoying your work, you're stuck and so is your ability to resonate with clients and be ingenious.
  5. The magic of attracting ideal clients lies in the story of your purpose, the BTS process of creating a design and the testimonial of user experience.
  6. The story emerges when we listen, to ourselves and our clients. Telling that story is one of the highest forms of marketing - ethical persuasion

    7. 🔗 Connect With Robert Bean:

    👉 LinkedIn: IMPACT.eco on LinkedIn
    🌐 Website: https://www.impact.eco

     

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    Angela

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    Into/outro music Alive by Richard Wasson Copyright 2019

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    ARCHITECTING Podcast - Career + Lifestyle Mentoring for Architects looking to move beyond overwhelm and make a difference through designBy Angela Mazzi
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