Property Developers Playbook

Design & Development: Finding the Balance


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In this episode, Kieron and Jonathan delve into the intricate relationship between architects and developers, emphasising the importance of collaboration over competition. They share insights from their recent project meetings, highlighting the need for architects to balance creativity with practicality and cost-effectiveness.

KEY TAKEAWAYS

Effective collaboration between developers and architects is crucial for successful projects. Both parties should work together from the concept stage to ensure that designs are practical, cost-effective, and aligned with the developer's goals.

Developers should communicate their budget and financial expectations clearly to architects. This helps in creating designs that are not only aesthetically pleasing but also financially viable, preventing over-engineering that can lead to inflated costs.

Engaging architects early in the development process allows for better integration of design and construction considerations. This can lead to more efficient designs that meet both aesthetic and practical requirements.

The traditional percentage-based fee structure for architects can lead to conflicts of interest, as higher costs may result in higher fees. A fixed fee based on time spent may be a more equitable approach, fostering trust and transparency between developers and architects.

BEST MOMENTS

"Architects are key members of your development team. It's about how we can best collaborate with architects rather than feel like we're working against them."

"Not every design is practical or profitable from a developer's point of view."

"I think architects should work with either contractors or QSs to understand costs."

"If the architects design outside of the budget, it's not going to be built, which isn't what they want."

"You want these properties to have that attractiveness from day one through to when they're being resold down the line as well."

HOST BIOS

Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence.

Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success.

https://www.facebook.com/jonathan.stobbs.7/

https://www.linkedin.com/in/jonathanstobbs/

https://www.facebook.com/kieron.shepherd.73

https://www.linkedin.com/in/kieron-shepherd-83b979aa/

https://www.propertydevelopersplaybook.co.uk/

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Property Developers PlaybookBy Jonathan Stobbs & Kieron Shepherd