As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line. 

So today, we're breaking down those cringe-worthy design don’ts into actionable best practices. 

We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Treefrog. Erin shares her deep insights into the high-stakes world of graphic design—a place where the wrong choices can mean the difference between flourishing sales and frustrating stagnation.

We dive into the crux of what makes a visual brand sizzle or fizzle, and why you shouldn't let design be an afterthought. From the woes of design accessibility, to the detriments of an inconsistent brand image, Erin schools us on common pitfalls that can tank your credibility. 

In the small business arena, good design isn't just a luxury; it's a necessity. Steer clear of these design pitfalls, and your visual game will emerge stronger than ever. Tune in and level up your design prowess with insights from Erin MacLeod.

Specifically, this episode highlights the following themes:

• The importance of establishing a cohesive and effective visual brand
• Common design mistakes that can negatively impact a small business's credibility
• Best practices for small businesses to optimize their graphic design approach

Other Mentioned Links & Resources

Get to know more about Erin MacLeod
https://www.linkedin.com/in/erinrhody

Listen to Episode 083: Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step in Marketing—Marketing Guiding Statements (Part 1)
https://www.treefrogmarketing.com/first-step-marketing

5 Tips for Using Typographic Hierarchy
https://www.treefrogmarketing.com/typographic-hierarchy

Learn more about Princeton University's Accessibility Checklist
https://ux.princeton.edu/accessibility/accessibility-checklist

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn