We’ve collected all sorts of preliminary information about our users that we’re using for a new product design. We may be faced with so much data we’re not sure where to turn first, or what design feature is a priority. There’s a simple, 2-way matrix we can use to help us sort it all out: an urgent/important matrix. We may have used it to prioritize tasks for ourselves or as a management strategy for our team. But, we can also use it to evaluate the tasks our users take when using our product. 

We talk more about this matrix in the podcast, and we talk through an example of how to use it to evaluate user tasks.

Visit the podcast blog for urgent/important matrix examples, including the example we stepped through. 

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.