Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.Have questions? Join the conversation https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams.For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.

Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data.

Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/

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Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use.

She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M.

Go to designofai.substack.com to get additional resources.Read less

There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.

Ben’s newsletter: https://www.focusedchaos.co/

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AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived?

We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them.

Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero.

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Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces.

Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries

To contact us visit our website designof.ai

Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible. It is clear that music is one of the first and most important battleground where we see the potential of AI as a creative tool but also where concerns are growing about GenAI platforms being trained on content without the permission of copyright holders.

The show is hosted by Brittany Hobbs & Arpy Dragffy Guerrero

Subscribe on Spotify, Youtube, or Apple to get our latest episodes We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai

Ad agencies have always had to be ahead of their curve. They need to predict what clients need tomorrow. But AI has the potential to change everything about their workflows, business models, and value. We speak with JP Holecka, CEO of POWERSHIFTER, to find out how agencies will need to adapt. He's spent the last year training agencies on GenAI capabilities, as well as pushing the limits of the tools in his own projects.

Peter Van Dijck, Founding Partner of AI agency Simply Put joins us to discuss how his team designs and builds AI products. Peter —formerly of Huge and Work & Co— share insights from how his background as an information architect and designer enable his team to see opportunities to discover and build the right product for orgs. We discuss the growing potential of LLMs to take on more use cases and the ways in which human-centred design inform decisions that need to be made.