This is the kick-off episode introducing the new season of the AIGA Design Podcast with our new theme, DESIGN + PERFORMANCE.

The theme is open for designers to interpret it in their own unique ways, bringing individual perspectives to the table. In this episode, we explore how we approach design considering the nuances of performance in creative fields.

Host Lee-Sean Huang interviews independent filmmaker Gary Jaffe about his professional journey and creative process.

They delve into multiple interpretations of "performance" and its tangible and intangible roles in filmmaking. They discuss the decisions a film director makes (and doesn’t make), emphasizing the importance of trusting the team you work with. They highlight the need to create space for individuals to fully perform their roles, allowing the team’s collective skills to shine.

For Gary, much like in business, a film carries its own vision. Setting clear goals for how the movie should look is essential, but embracing the unexpected reality is also a vital part of the creative process.

As designers, everything we experience serves as inspiration for our work. Ensuring a clear reference point from the beginning helps keep the project on track and aligned with everyone involved.

Gary believes that the way he presents himself reflects his creative identity and aligns with the style of work he produces.

What about you? How do you perform design?

Watch/subscribe to the video version of the AIGA Design Podcast here: https://www.youtube.com/watch?v=SxpZCam3dhI&list=PLBsiKvJPy6IEKSanoWtz2-xFggU0ncuBM