The episode introduces Design Thinking as a human-centered, iterative approach to innovation. It traces the origins of this methodology back to the 1960s and highlights its formalization by Stanford University's d.school. Dr. Kfuri outlines the core five-step process of Design Thinking: Empathize, Define, Ideate, Prototype, and Test, providing examples for each stage. Finally, it presents real-world examples of companies successfully using Design Thinking, discusses its value for executives, and touches upon some limitations of the approach.

The episode discusses how Disruptive Innovation can benefit from the Design Thinking methodology and vice versa The main ideas of Clayton Christensen's Innovator's Dilemma are also presented.