In this conversation, Matt Cooke, the Creative Director of Iron Creative, discusses the evolution of design in the context of changing consumer behavior, attention spans, and the impact of technology. 

He emphasizes the importance of adapting to the new customer journey, leveraging data for effective design, and the challenges of managing design teams in a remote environment. The discussion also touches on the role of AI in design and the future of creative work, highlighting the need for designers to maintain their focus and creativity amidst these changes.

Chapters

00:00 The Evolution of Iron Creative
03:03 Adapting to the New Customer Journey
05:49 The Impact of Mobile Technology on Attention
08:43 Understanding Consumer Behavior and Attention
12:05 Data-Driven Design Decisions
14:45 Balancing Brand Integrity and Sales
17:41 The Role of Novelty in Consumer Engagement
20:40 The Changing Dynamics of Design Teams
23:55 The Future of Design Tools
31:34 Collaboration in Design: The Importance of Visibility
34:18 Understanding Different Work Styles: Balancing Collaboration and Focus
40:44 Managing Remote Teams: Strategies for Productivity
49:07 The Impact of AI on Design: Opportunities and Challenges
53:12 Preparing for the Future: Skills for Aspiring Designers

Follow Matt: 

LinkedIn: https://www.linkedin.com/in/mattcooke1/

Iron Creative website: https://ironcreative.com/

Follow Noah:

LinkedIn: https://www.linkedin.com/in/noahrolland/