Ali Murtaza, a Fulbright Scholar and Designer, comes on The Pakistan Experience to discuss Design, Design Thinking, UX, Psychology and the Pakistani Cricket Team!  Ali Murtaza is a designer and educator specialising in Human-Centered Design. He’s a Fulbright scholar, and holds an MFA in Industrial Design from Savannah College of Art & Design.  He has led public and private sector projects in education, fintech, agriculture, healthcare and digital literacy. He’s a Partner at Ideate Innovation; a design and research firm that focuses on digital and financial inclusion of underserved communities  The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon: https://www.patreon.com/thepakistanexperience  And Please stay in touch: https://twitter.com/ThePakistanExp1 https://www.facebook.com/thepakistanexperience https://instagram.com/thepakistanexpeperience    The podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications.  Instagram.com/shehzadghiasshaikh Facebook.com/Shehzadghias/ Twitter.com/shehzad89  Chapters: 0:00 Introductions 4:12 Design Thinking  8:59 Why we need Design Firms  16:12 App Design 24:42 Use of Research and Psychology in Design  37:05 UX and branding 43:09 Pakistani Banking and Admin UX 53:50 UX principles  56:08 Pakistani cricket team 1:04:20 Pakistan's generational delusions  1:10:10 Pakistan's fake narratives 1:13:54 Political design thinking  1:27:45  Design in historical movements 1:32:16 Memes and digital resources 1:37:18 Design Psychology and trustworthiness 1:41:13 Degrees and universities  1:46:16 Hips don't lie  1:47:47 Design education  1:51:40 Evolution of art and technology 1:59:32 Apple and our future tech needs