IN this episode I have clarified the difference between Art and design. Though Most people think both are the same if really think hard there is a remarkable difference.

Generating ideas is not just talent but the technique also. Here I am talking about the process to generate ideas.

If somebody reaches out to do hear him out.

He may not ask for material help, may be just emotional help.

Food joints, Restaurants, hotels, Takeaway places are suffering because of lockdown. But it is  good  to be in touch with  through various channel.

Like digital , WhatsApp, phone , messages.

Images support your communication and make it more impactful, it is used in the right way. These are few things keep in mind while choosing images for your messaging:

1. keep it aligned with your message

2. keep it aligned with your target market/Audience

3. If human images are not found to support your concept use objects. They work beautifully as metaphors.

4. Use illustrations

That is the take of this video. Do subscribe my YOUTUBE  channel for Branding and digital knowledge

Do not use images from Google or Pinterest for your commercial purpose. Google aggregates information and shows it it you.It doesn't give you permission to use it for your work.

There is a misconception that digital marketing is different from marketing . Here I am trying to clear this confusion.

World is in a panic mode.  We should try to spread the positivity that can help. We shouldn't try to leverage the situation or hedge the emotion.

As a brand we should be responsible in our communication.