Welcome to the very first episode of Design Thinking & The Digital Hustle! And oh boy… we’re kicking things off with a bang (and a few good laughs).

Host Sophia reunites with her old Chemistry classmate turned digital visionary—Ebenezer Wey, Creative Director of Smart Afrikan LLC. Once an architect drawing up buildings, now a strategist designing digital businesses, Eb takes us through his journey from blueprints to business blueprints.

In this episode, you’ll hear:

🧠 How design thinking became his secret sauce


🌍 Why Smart Afrikan is helping African entrepreneurs and diaspora creatives launch powerful online businesses


💡 What kinds of platforms and services the agency builds (spoiler alert: everything from mobile apps to e-commerce)
😂

Plus—a hilarious founder fail involving a digital course platform with no buy button (yup… it happened)

It’s insightful. It’s entertaining. And it’s the perfect warm-up for what’s coming next.

👉 Tune in now, and don’t miss Episode 2, where we start unpacking the world of sales funnels—what they are, why they matter, and how to build one without losing your mind (or your customers).

Ready to find out what kind of business you should be building?


Take the free quiz now: quiz.smartafrikan.com/zs/i0BqRD

This is the third and final episode of a podcast series titled "Who Owns What? Understanding Asset Ownership in the Web Design Industry," featuring host Sophia and guest Ebenezer Wey, Creative Director of Smart Afrikan LLC. This discussion explores crucial aspects of digital asset ownership in web design, including domain names, website hosting, and the design itself. Ebenezer clarifies the distinction between owning and licensing a website, emphasising the importance of client education and transparent agreements to prevent common pitfalls, such as losing control of digital assets. He shares anecdotal "horror stories" to highlight the risks of unclear ownership and advises listeners to seek written agreements and work with transparent professionals, the special focus here is on having transparent and detailed service level agreements between all parties involved in building an online business and all related assets, including domains, websites, anding pages, images, visuals, text copy and everything that could be needed in delivering an online solution.

This is the second episode of a podcast series titled "Who Owns What? Understanding Asset Ownership in the Web Design Industry," featuring host David and a guest, Debbie, a member of the legal team at Smart Afrikan LLC. This discussion explores crucial aspects of digital asset ownership in web design, including domain names, website hosting, and the design itself. Debbie clarifies the distinction between owning and licensing a website, emphasising the importance of client education and transparent agreements to prevent common pitfalls, such as losing control of digital assets. She shares anecdotal "horror stories" to highlight the risks of unclear ownership and advises listeners to seek written agreements and work with transparent professionals, all from a legal standpoint.

This is the first episode of a podcast series titled "Who Owns What? Understanding Asset Ownership in the Web Design Industry," featuring host Sophia and guest Ebenezer Wey, Creative Director of Smart Afrikan LLC. This discussion explores crucial aspects of digital asset ownership in web design, including domain names, website hosting, and the design itself. Ebenezer clarifies the distinction between owning and licensing a website, emphasising the importance of client education and transparent agreements to prevent common pitfalls like losing control of digital assets. He shares anecdotal "horror stories" to highlight the risks of unclear ownership and advises listeners to seek written agreements and work with transparent professionals.

This is the third and final part of the podcast interview titled “Design Thinking & The Digital Hustle,” where host Sophia speaks with Ebenezer Wey, Creative Director of Smart Afrikan LLC. The conversation explores Wey's transition from architecture to digital business development, highlighting his philosophy of design thinking as a core principle. He describes Smart Afrikan as a business development agency that assists individuals and businesses in launching and scaling their products and services online, with a particular focus on African entrepreneurs and the

This is the second part of the podcast interview titled “Design Thinking & The Digital Hustle,” where host Sophia speaks with Ebenezer Wey, Creative Director of Smart Afrikan LLC. The conversation explores Wey's transition from architecture to digital business development, highlighting his philosophy of design thinking as a core principle. He describes Smart Afrikan as a business development agency that assists individuals and businesses in launching and scaling their products and services online, with a particular focus on African entrepreneurs and the diaspora. Wey shares insights into the services offered by his company and a humorous lesson learned as a founder

This is the very first and introductory part of a podcast interview titled “Design Thinking & The Digital Hustle,” where host Sophia speaks with Ebenezer Wey, Creative Director of Smart Afrikan LLC. The conversation explores Wey's transition from architecture to digital business development, highlighting his philosophy of design thinking as a core principle. He describes Smart Afrikan as a business development agency that assists individuals and businesses in launching and scaling their products and services online, with a particular focus on African entrepreneurs and the diaspora. Wey shares insights into the services offered by his company and a humorous lesson learned as a founder